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Currently viewing the tag: "flickr"

TechCrunch Writer Uses Photo By Nigerian Freelancer Without Permission

By Loy Okezie On February 4, 2011 · 11 Comments

A few weeks ago, a TechCrunch writer used a photo of a HP logo by a Nigerian freelance photographer for an article about HP being more reliable than Apple, based on the number of “rescue calls” it has recieved,…

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Top 3 Ways to Create and Build Your Brand – #1: Name

By Loy Okezie On July 11, 2009 · 8 Comments

Developing a brand image – personal brand or business brand – is one of the most important strategies for success. Corporate brands such as CNN, Coca-Cola, Google, Globacom, Oceanic Bank, Dangote, and a host of others have…

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Social Media Lessons Learned from Barack Obama

By Loy Okezie On June 27, 2009 · 1 Comment

It is no doubt that the U.S President, Barack Obama effectively used social media tools, which resulted in a successful campaign and gave him a landslide victory in the Presidential elections last year.

Here are a few social media lessons…

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How to Build your Brand via Marketing 2.0 Tools

By Loy Okezie On June 18, 2009 · 1 Comment

Today, many smart companies are moving from (high-cost) mass advertising to (low-cost) direct marketing which puts the company and their products in front of their target markets via Marketing 2.0.

Marketing 2.0 is based on building conversations and interactions…

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