I am very excited to announce the official launch of the new Startups Nigeria platform (SN 2.0), built on an open…
Startups Nigeria (Beta) Version 2.0 Officially Released
Friday, January 1st, 2010Posted in Industry News, Social Media, StartupsNigeria, Web 2.0 | 4697 Comments »http://www.loyokezie.com/2010/01/01/startups-nigeria-beta-version-2-0-officially-released/Startups+Nigeria+%28Beta%29+Version+2.0+Officially+Released2010-01-01+00%3A01%3A40Loy+Okezie
Another 1st from Starcomms!…Isn’t that MTN’s line?
Monday, October 26th, 2009After about two weeks of announcing the launch of a new feature that allows their subscribers send Twitter updates via SMS…
Posted in Social Media, Twitter, facebook | 5781 Comment »http://www.loyokezie.com/2009/10/26/another-1st-from-starcomms-isnt-that-mtns-line/Another+1st+from+Starcomms%21...Isn%27t+that+MTN%27s+line%3F2009-10-26+16%3A10%3A15Loy+Okezie
MTN Nigeria, Arik Air Tunes to Twitter
Thursday, September 17th, 2009It seems that Nigerian companies have started going crazy for social media platforms especially Twitter. I’m not surprised since Twitter has…
Oceanic Bank Bans Facebook!
Thursday, August 27th, 2009I got the scoop just a few hours ago that Oceanic Bank PLC (the macro-finance bank, if you like), has…
Posted in Social Banking, Social Media, Web 2.0, facebook | 4249 Comments »http://www.loyokezie.com/2009/08/27/oceanic-bank-bans-facebook/Oceanic+Bank+Bans+Facebook%212009-08-27+18%3A27%3A24Loy+Okezie
Has UBA Group Gone Social Media Crazy?
Wednesday, August 12th, 2009Since I started using and talking about social media, I’ve always thought that Nigerian companies would start adopting these online…
Posted in Social Banking, Social Media | 3699 Comments »http://www.loyokezie.com/2009/08/12/has-uba-group-gone-social-media-crazy/Has+UBA+Group+Gone+Social+Media+Crazy%3F2009-08-12+13%3A19%3A05Loy+Okezie
How to Cope With an Online Brand Attack
Wednesday, July 22nd, 2009If your brand – personal or business – has been (or is being) attacked online, you need to work at…
How to Turn Online Forums into Social Media Communities
Thursday, July 9th, 2009Online forums are becoming more and more popular in Nigeria especially with the success of Nairaland. Nairaland.com has been around…
Posted in Social Media, Web 2.0 | 2362 Comments »http://www.loyokezie.com/2009/07/09/how-to-turn-online-forums-into-social-media-communities/How+to+Turn+Online+Forums+into+Social+Media+Communities2009-07-09+14%3A54%3A19Loy+Okezie
Zenith Bank Now on Twitter!
Wednesday, July 8th, 2009It didn’t come as a surprise to me that Zenith Bank Plc has adopted social media tools for communication, since the…
Social Media Lessons Learned from Barack Obama
Saturday, June 27th, 2009It is no doubt that the U.S President, Barack Obama effectively used social media tools, which resulted in a successful…
Posted in Social Media, Web 2.0 | 199No Comments »http://www.loyokezie.com/2009/06/27/social-media-lessons-learned-from-barack-obama/Social+Media+Lessons+Learned+from+Barack+Obama2009-06-28+04%3A47%3A44Loy+Okezie
How to Build your Brand via Marketing 2.0 Tools
Thursday, June 18th, 2009Today, many smart companies are moving from (high-cost) mass advertising to (low-cost) direct marketing which puts the company and their…
Posted in Enterprise 2.0, Marketing 2.0, Social Media | 1681 Comment »http://www.loyokezie.com/2009/06/18/how-to-build-your-brand-via-marketing-2-0-tools/How+to+Build+your+Brand+via+Marketing+2.0+Tools2009-06-19+02%3A01%3A00Loy+Okezie
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Recently
- Mar 3: Will Yarnable Be Just Another Twitter Clone?
- Mar 1: iRach – My new startup
- Mar 1: Why the iPad Doesn’t Impress and Why it Doesn’t need to.
- Feb 17: 10 Reasons You Should Attend Technology Times Outlook Summit 2010
- Feb 8: Starcomms Launches Location-Based Service, StarTrack
- Feb 8: Yrn.me – Nigeria’s first URL Shortener Service
- Feb 4: Announcing Lagos [Startup Digest]
- Jan 26: Nigeria is 9th Largest Country in Opera Mini Usage
- Jan 22: Google Announces G-Nigeria Day 2010
- Jan 15: Nigeria’s web startups to watch in 2010!
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- Advertising/Branding (6)
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- Careers Advice (6)
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About this blog

Loy Okezie is an online marketing strategist and start-up analyst. He has consulted for several small and mid-size companies and has advised start-ups such as Careers Nigeria, one of the leading job portals in Nigeria.
He currently works as Content Manager for a branding and advertising company based in the U.S and Nigeria, and is helping to start-up a search and information portal similar to Yahoo!
In this blog, Loy writes about companies and their use of new and emerging technologies as well as their brand marketing and advertising campaigns seen on traditional media and digital media.

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