Loy Okezie
In one of the major telecoms market upsets of 2010, Globacom has emerged the 2nd largest mobile operator in Nigeria, by subscribers.
The NCC Telecom Subscriber’s Report released recently showed Globacom Nigeria with 19, 627,415 subscribers as at December 2010, and grossing over 3.7 million subscribers more than rival Airtel Nigeria (formerly Zain Nigeria).
MTN Nigeria, on the other hand, continued to lead the telecoms market with over 38 million subscribers (a huge chasm of over 19 million subscribers seperating it from Globacom Nigeria).
Another major market upset was recorded by Etisalat Nigeria, which saw the most bullish growth of 25.37% and a year-end subscriber base of 6.7 million subscribers.
Key Highlights of Q4 2010:
- There are currently 89.8 million mobile subscribers in Nigeria (88 million as at Q4 2010)
- A 6.37% mobile subscriptions growth increase over the preceding quarter
- Globacom Nigeria grossed over 3.7 million new subscribers with a bullish growth of 11.48%
- Etisalat Nigeria recorded the most bullish growth with 25.37% in the last quarter
- MTN Nigeria with 5.89% growth, remained market leader with over 38 million subscribers, the size of Glo and Airtel’s subscribers put together.
- Airtel Nigeria experienced a slight growth of 1.81% recording 15.8 million subscribers within the same period
Within the CDMA market, Visafone accounted for over 2.5 million subscribers, followed by Multilinks Telkom with over 1.4 million subscribers, while Starcomms came third with over 1.1 million subscribers and Reltel finished with over 900,000 subscribers.
As the industry marks its 10th anniversary of commercial GSM rollout in August 2011, operators are neck deep into the price war for lower voice call rates as well as new and cheaper data plans.
While MTN Nigeria seems to be winning the subscriber base war, which operator is likely to win the price war?
See the full NCC Telecoms Report here.
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8 Responses to State of Nigeria’s Mobile Telecoms Market (Q4 2010)
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awesome report. i just gifted u wit a click on encipher! check out my blog at http://technewspace.blogspot.com
Very interesting Article indeed. I’ll be visiting again for more news on the Nigerian Telecommunications market.
Please note that the figures you used include non-mobile subscribers (fixed/wireless) and that's 1,035,391 of the 88.9M.
In price wars, only one wins – the subscriber. Of course the providers keep coming up with clever ways to pry the cash out of subscribers’ pockets, so it’s relative. But if I were MTN I wouldn’t rest too easy right now, not with rumours of number portability flying around. I dont have any data, but from what I can see, the average Nigerian MTN subscriber usually owns a line from another network, and is just looking for an excuse to jump ship.
Interesting news TechLoy. Is it possible to get a link to the original source?
It really is great that the telecomm/mobile industry is booming in Nigeria. I believe it will provide lots of people with opportunities, which will translate to jobs. We have lots of plans for the Nigerian market, so please follow and support us on FB (Star Arcade), or Twitter (TheStarArcade).
Yet again, thanks for the coverage.
@Foli – The link to the full report is provided in the post.
Great post boss, like the analysis, lets have more of this
thanks for your information on the state of Nigeria Mobile telecom's market.
please can you assist me with the 'MTN, Global com and Airtel subscriber base. in the six geo-political Zones' thanks.
Am a mass communication student from (ESUT) working on Mobile Telecom service provider in Nigeria