Last month, Nigerian-born-UK-based, Osita Nwoye quit OnePage, a startup he helped found in 2009 along with British-born Joel Gascoigne. Yesterday, he announced the launch of Lotaar, which he is co-founding with his friend, Roland Ukor.
Lotaar (pronounced Lo-taar, meaning ‘remember’ in Igbo Language) is built to remind you when your favourite TV and Radio programmes are about to start so you can tune in. It will also be useful to discover new cool programmes.
Simply put, Lotaar is a social television and radio guide.
Lotaar is trying to solve problems for both broadcasters and their audience using a bit of social graph here, semantic web there, and perhaps some magic “abracadabra” sauce!
With Lotaar, the audience would be reminded to tune-in to programmes they would love to watch or listen to live. Most times, distractions from perhaps Facebook, time zone confusions, etc make people forget to tune in.
In today’s information overload and over one billion channels on cable TV, it would be easy to find new, cool and useful programmes to watch with Lotaar.
For broadcasters, Lotaar would help them reduce spending a fortune trying to attract viewers that usually forget to tune in to certain programmes. Lotaar simply wants to help your viewers remember when your show is on.
With Lotaar, broadcasters can have an articulate way of getting feedback from viewers regarding their programmes.
At the moment, Lotaar is neither in Alpha nor on Beta, but displays a holding page with information about the service and a feedback form on their homepage in order to collect early feedback from people.
I think this is a fantastic service that will soon go mainstream, just like Twitter has. I’m not sure how Lotaar plans to hold all of the world’s television and radio programmes, but it’ll be very interesting to watch this space.
Related Posts via Categories
- Mobicanvas – An Innovative Mobile Site Builder
- Njorku.com Launches in Public Beta, Goes Mobile
- Get Startupised on TechLoy.com!
- Tim Draper Invests in Nigeria’s Mobile Payment Service, Paga
- Confirmed: Yarnable Has Been Acquired By MobiQube
- Njorku, Africa’s 1st Job Search Engine [Exclusive Screenshots]
- Jekajo.com – Discover and Share Nigerian Music
- Adloopz Lets You Loop Adverts On Social Networks
- Njorku, An Africa-wide Job Search Engine Launching Soon
- BellaNaija.com Gets Mobile-Friendly
- Facebook now has 100 million active users in India
- Rocket Internet’s hotel booking site Jovago launches in Pakistan
- Indonesian government toys with imposing 20% import taxes on foreign-made smartphones
- Samsung makes the Galaxy S5 and its new Gear devices commercially available globally
- Dimension Data opens office in Ghana
- Easter Egg Hunt! We Found the Year's Best Hidden Pop-Culture Goodies
- 3 Killed in Ukraine Gun Battle; Kiev and Moscow Trade Blame
- General Mills Backtracks on Legal Policy After Angering Facebook Users
- 16 Easter Candies Dissected for Sweet Science
- The Videophone Turns 50: The Historic Failure That Everybody Wanted
- The incredible disappearing HTC: what its SA strategy reveals about its global woes
- The 10 fastest production cars ever to lap the Nürburgring
- Is IAB’s Rising Star ad format another nail in banner advertising’s coffin?
- Intel presses for conflict-free minerals in Africa with new microprocessors
- Weibo’s bargain basement IPO: bad numbers, censorship and missed chances
- Who Gets Into Accelerators? Persistent Men With SaaS Apps, Says Study
- Crowdfunded Gadgets That Talk To Your Home And Charge Your Phone With Wind Power
- Messaging Is A Winner-Take-Some Market
- The Dawn Of Cloud 2.0 And Why Google Started A Price War
- Why Your Favorite App Isn’t Business-Related And How It Can Be
- Two prominent Twitter accounts get blocked in Turkey following apparent court order
- PhotoSweeper for Mac whisks away duplicate images
- Microsoft to open 11 new specialty retail stores in the US next month
- Office 365 is now generally available in China, as Microsoft increases its focus on the country
- General Mills reverses new legal policy: Yes, you can like our Facebook Pages and sue us
- DDoS attacks in 2014: Smarter, bigger, faster, stronger
- Everything you need to know about wearables in 2014 (eBook)
- Here’s a look inside a typical VC’s pipeline (a must-read for entrepreneurs)
- Which state has the best electric-car savings? (Hint: It’s not California)
- Chinese giant JD.com launches a smart-hardware accelerator
Tagsafrica android apple barack obama barcamp nigeria business careers encipher encipher tablet etisalat nigeria facebook globacom goodluck jonathan google inye ipad Jobberman job search kenya lagos loy okezie microsoft mobile apps Mobile Web mtn nigeria nigeria nokia saheed adepoju silicon valley Social Media social network software developers south africa starcomms startup startups startups nigeria techcrunch technology telecoms ticker Twitter yahoo yarnable youtube