Will President Jonathan become Nigeria’s Most Popular Celebrity Leader?
When President Goodluck Jonathan announced that he would create a Facebook page in order to interact with Nigerians, it became evident that his personal meeting with President Barack Obama earlier in April may have inspired his decision to join the world’s largest social networking site.
It is no doubt that the U.S President effectively used social media tools such as Facebook, which resulted in a successful election campaign and gave him a landslide victory in the 2008 Presidential elections. Today, he currently has over 10 million fans on Facebook.
Today, President Jonathan hit the 100, 000 Facebook fans milestone. Since Monday, June 28 when the President posted his first update to date, he has shown that he can relate with the Nigerian people “without the trappings of office”.
In his first update on his page, he wrote:
Today, in fulfillment of the promise I made at the 26th convocation of the University of Port Harcourt on Saturday, 15 May 2010, I have created a facebook fan page to interact with Nigerians. As I said on that day, there is an unchallengeable power of good in the Nigerian nation and her youth and through this medium I want Nigerians to give me the privilege of relating with them without the trappings of office.
How President Goodluck Jonathan Got 100,000 Facebook Fans in 12 Days
Here are a few lessons on how President Jonathan attracted 100, 000 Facebook fans in 12 days. The lessons show how individuals, businesses and brands can connect with their audience in the most effective ways.
President Jonathan speaks with great conviction about his vision for a better Nigeria. This conviction inspires confidence in his ability to deliver the change we’ve been waiting for.
Today, he wrote: “I am convinced that only an educated and enlightened population can bring Nigeria into the knowledge worker age which is why I have personally made it a priority to see that our universities and academic staff get a fair treatment so that the era of truncated academic years is put behind us. Without stability in the education sector our graduates will not have fully developed skills to enable them compete with their counterparts around the world. I came from the academia and know first hand that you get from the system what you put in it and under my watch this administration has started and will keep on investing in education as a way of investing in the future of Nigeria.”
He has shown a great level of commitment by posting an update a day on his Facebook wall. Basically, his daily updates cut across his thoughts on issues such as Elections, Electricity, Environment, Economy and Education amongst others.
President Jonathan communicates very well. His choice and use of words are very noteworthy. He has even connected with his fans by providing them the assurance that he reads their comments.
He wrote: “Again I spent time reading your comments and yesterday a youth named Toyin Dawodu indicated that he had an idea for a project that could deliver 4,000 MWs of electricity. I believe in the creativity and the spirit of innovation resident in our youth and I want to give Toyin Dawodu a chance to be heard. Toyin, someone from my office will make contact with you regarding your idea. I know I can not attend to every comment or suggestion due to time constraints, but please do know that I read them and they influence my actions.”
President Jonathan’s Facebook campaign strategy seems to be about the Nigerian people with a focus on their problems and possible ways to solve them. With Facebook ads, he has shown that online advertising is a great way of reaching out to a target audience.
He has demonstrated a consistent approach in his style of writing as all his updates end with his initials ‘GEJ’ which stands for ‘Goodluck Elebe Jonathan’. Will ‘GEJ’ eventually become his brand name?
But the big question is: Will President Jonathan become the Most Popular Celebrity Leader?
In the words of Chukwudi Ezeagwa (a.k.a Shakar El Swagger) a Nigerian songwriter and performer based in the UK,
A true leader must be a celebrity, if we cannot celebrate you – it means that we don’t like you; it means that we don’t want to see you; it means that you don’t appeal to your people. Take for example in the music world, we have so many artistes but we only celebrate a few of this people because of their unique music and rare personality. We either fall in love with their music or their style even some of us go as far as stalking them, trying to take pictures of them and also idolise them.
Is President Jonathan on his way to becoming the most popular celebrity in Nigeria? Only time will tell.
Related Posts via Categories
- Facebook To Display Ads on Mobile Apps?
- Google Plus Vs Facebook Growth in Nigeria
- Zuckerberg to Startups: You don’t have to move to Silicon Valley
- Top 10 Most ‘Liked’ Nigerian Celebrities on Facebook
- How Facebook Dominates Mobile Web Usage in Africa [Infographic]
- Omotola vs Jonathan: The Race For 1 Million Facebook Fans
- The World’s First Social Media ‘Royal Wedding’
- President Jonathan May Be ‘Liked’ On Facebook, But May Be ‘Unliked’ On Votebook
- Facebook is Hiring: Growth Manager in Lagos, Nigeria
- #WhatAboutUs? – Nigeria’s First Ever Youth-Focused Presidential Debate To Stream Live on YouTube
- Online car classifieds site, Carmudi receives $10 million to expand its Asia operations
- Online hotel booking service, Jovago expands into South Sudan
- Jim O’Neill invests into Nigeria’s mobile payment service, Paga
- AfroCab Is The Newest Way To Hail A Taxi In Lagos
- Online Newspaper, DailyPost Is Suing Naij Over Alleged Content Piracy
- 4 AXYZ’s 3D printed wood launches on Indiegogo
- Felix Salmon is leaving Reuters for the Fusion network because the future of media is “post text”
- Could the Comcast-Time Warner merger actually be a good thing for online TV?
- Look out, internet: the FCC’s latest “net neutrality” plan is hardly neutral
- IntraLinks buys DocTrackr for $10M to beef up document encryption and tracking
- Nike’s Fuelband failure signals a win for wearables
- Popcorn Time: what the ‘Netflix you always wanted’ taught us about ourselves
- Built in Africa: Shaking Sun’s Akaliza Keza Gara on using tech to tell African stories
- Facebook sucks at innovation and its products fail a lot
- 5 simple innovations that changed motoring forever (and one that could)
- Finnish Startup Gets Seed Backing For Its Online Education Platform Play, Eliademy
- NYT Up To Nearly 800K Paid Digital Subscribers, Plans New Food And Opinion Apps
- LinkedIn Announces Partner Programs For Sponsored Updates And Content
- Confide Brings Its Enterprise Ephemeral Messaging App To Android
- Acompli, The Email Productivity App Backed By $7.3M, Goes Live On App Store
- Grab yourself a new TNW t-shirt while supplies last
- Kevin Rose wants to launch another startup, wishes he had stayed CEO of Digg
- Duolingo announces Duolingo Test Center, a $20 mobile alternative to standardized language tests
- Wist for iPhone now recommends the top 5 best places to eat and drink anywhere in the world
- ReSnap retools its print-on-demand photo book platform to work with virtually any big data source
Tagsafrica android apple barack obama barcamp nigeria business careers encipher encipher tablet etisalat nigeria facebook globacom goodluck jonathan google inye ipad Jobberman job search kenya lagos loy okezie microsoft mobile apps Mobile Web mtn nigeria nigeria nokia saheed adepoju silicon valley Social Media social network software developers south africa starcomms startup startups startups nigeria techcrunch technology telecoms ticker Twitter yahoo yarnable youtube