Last year, I wrote about Punch Newspapers subscription-based mobile news service called MobilePunch which attracted a lot of criticism given the fact that it simply makes no sense for users to pay to read news on their mobile phones. What ever happened to advertising revenues?
While I’m not sure if they still charge for their news, the mobile version is currently not accessible via mobile phone, as it displays a ‘HTTP Error 403 Forbidden’ message that reads: “You are not authorized to view this page. Please try loading a different page.”
But whatever the case may be, MobilePunch seems to have a new competition that might force them to rethink their mobile web strategy.
Update: Well, Mobinatrics doesn’t think so. They see “every major Nigerian Newspaper on the Newshunt platform soon such that consumers can toggle between newspapers and seek a second opinion about a news item”, according to Dika Oha, Public Affairs Executive at Mobinatrics.
Vanguard Newspaper, another major news competitor recently launched their own mobile application, powered by NewsHunt, a unique mobile application developed by Indian-based, Eterno Infotech and made available in Nigeria by Mobinatrics, Nigeria foremost and only mobile publishing business.
The mobile app enables you to read Vanguard Newspaper right from your mobile phone 24/7 on the go and is completely free.
The mobile application allows mobile users to communicate with the mobile community in nine different Indian languages effortlessly and without any configuration or structural changes to their handsets.
Mobile users across the globe can send and receive short messages in regional languages such as Hindi, Bengali, Punjabi, Gujarati, Marathi, Kannada, Malayalam, Tamil, Telugu and English.
How It Works
This app works on the basic WAP/GPRS enabled Blackberry, Nokia, Samsung, Sony Erricson, LG phones and over 1,500 supported devices. To download the mobile newspaper app, you have to visit http://m.vanguardngr.com from your WAP/GPRS enabled mobile phone (GPRS charges may apply).
You can also visit the Vanguard website and request for an SMS (with a link to download the app) be sent to your mobile phone.
Once you download and run the app on your mobile phone, you’ll have to select which categories from Business to Entertainment to Style you would like to receive news. The app will load in seconds and then display the news category you’ve requested for. It’s quite easy to use, convenient and fast.
How It Sucks
Navigation – The mobile app has a navigation problem when you try to scroll through a particular page.
Content – It also does not display news content on the right category. As you can see from the image above, a sports content is being displayed on the Technology section. Perhaps that’s a problem with where the news was initially published.
App Icon – Since it’s not really Vanguard’s mobile app, the NewsHunt logo as an app icon is displayed on the applications menu.
Update 2: Read the official response from Mobinatrics on the comments section.
On each page, you find an ad banner space (for advertisers) that when you click on, it prepares to call. It then asks if you want to continue to make the call. When you click ‘yes’ or ‘ok’, it instantly helps you to dial and call Vanguard’s advert sales department for enquiries.
Vanguard has demonstrated that reading news on the go should be free-of-charge. They’ve also shown that they understand how the mobile web works, especially as they display advertising on some pages where content is being read.
They currently have only two advertisers, namely Standard Chartered Bank and Jobberman – both of them advertising their mobile versions – though Jobberman could be a barter ad deal, as Jobberman also advertises Vanguard’s mobile app on its website’s blog.
That said, I think they need to build their own mobile app, instead of distributing news content via an existing mobile app platform such as NewsHunt. I’m not sure what it costs to run the NewsHunt mobile app as a service, but Eterno claims to offer a cost advantage by providing an end-to-end solution and management expertise from a single interface.
Update 3: NewsHunt is provided to the publisher for free. Read the comments section for an official response from Mobinatrics.
I’m guessing that this unique mobile application and service would provide increased revenues to Vanguard Newspaper through an enriched customer experience and enhanced value additions.
Related Posts via Categories
- Mobicanvas – An Innovative Mobile Site Builder
- How Facebook Dominates Mobile Web Usage in Africa [Infographic]
- Vanguard Emerges 5th Most Visited Site on Opera Mini Browser
- NCC Shutdown Mobile Communications in Abuja
- 2nd MobileMonday (MoMo) Meetup Holds Today
- Google’s AdSense for Mobile Content Comes To Nigeria
- Deciphering the Google Way to Cloud Computing [An Analyst View]
- ThisDay Newspaper Launches iPad App
- Nigeria Sees Huge Mobile Advertising Growth
- The World’s First Social Media ‘Royal Wedding’
- Protected: The Awareness And Usage Of Mobile Money Remains Low in Nigeria [REPORT]
- Yahoo to stop user access of services with Facebook, Google IDs
- Microsoft rolls out Xbox One March update with new features and improvements
- Google Capital invests $50 million into real estate marketplace, Auction.com
- Microsoft releases the Office 365 Android SDK for download
- Just because SXSWers want Uber in Austin doesn’t mean they should get it
- A plain English guide to how natural language processing will transform computing
- A private-cloud market assessment in 5 quotes
- 10 things your iPad can do with a little extra help
- BuzzFeed and Time magazine: The next big thing always starts out looking like a toy, and media is no exception
- 10 years on, we’re still getting Facebook ROI all wrong
- Mobile payments: BLE vs NFC isn’t a fair fight
- Fitbit Flex review: the smart fitness tracker that will get you off the couch
- Mxit’s plan to rock India? Focus on feature phones and social change
- 5 ways you can prepare for the shift from ecommerce to ‘all-commerce’
- Facebook Announces Return of F8 Developer Conference
- Gaming's Area 51: Excavating Atari's Secret Burial Ground
- Pebble Opens Its Appstore For Android And Unveils Some Cool New Apps
- I Failed My Online Course—But Learned A Lot About Internet Education
- Google At SXSW: The Internet Is Accelerating Social Change On A Global Scale
- Gillmor Gang Live 03.08.14 (TCTV)
- Secrets, Lies And Startup Leaks: Mitigating Tech Company Paranoia In An Age Of Constant Crisis
- Google’s Jared Cohen: It’s “Obvious” Bitcoin-Like Currencies Are “Inevitable”
- Assange Says NSA Holds The Power In The Obama Administration
- CrunchWeek: The Hunt For Bitcoin’s Satoshi, Facebook Drones, Twitter’s Log Cabin Lunchroom
- Three years later, Facebook is bringing back its F8 developer conference to San Francisco on April 30
- Banjo updates mobile apps to create TiVO for social media
- Microsoft hints DirectX 12 is coming to the Xbox One
- Flickr teases a slick visual revamp of its photo data display
- Julian Assange rails against NSA surveillance as he plans an “important” new WikiLeaks release
- Russia’s first StumbleUpon clone, Surfingbird, closes $2.5M funding deal
- This robot is teaching college kids how to code robotics apps (exclusive)
- Facebook is holding its first conference since its IPO. Mark your calendars
- The NRA claims victory in Facebook’s new ‘anti-gun’ policies
- Julian Assange to SXSW crowd: Even billionaire Pierre Omidyar sees that there’s no real liberty
Tagsafrica android apple barack obama barcamp nigeria business careers encipher encipher tablet etisalat nigeria facebook globacom goodluck jonathan google inye ipad Jobberman job search kenya lagos loy okezie microsoft mobile apps Mobile Web mtn nigeria nigeria nokia saheed adepoju silicon valley Social Media social network software developers south africa starcomms startup startups startups nigeria techcrunch technology telecoms ticker Twitter yahoo yarnable youtube