If you ever need to track your friends location within Nigeria via your mobile phone, Starcomms has just made it easier. Thanks to the availability of GPS-enabled phones among other factors, the LBS (location-based services) market is set to boom in Nigeria.
In case you don’t know, location-based services are deployed in most parts of the world by telecommunication companies such as AT & T and allows subscribers track the whereabouts of their friends, family members etc.
StarTrack, the new service allows subscribers (Locators) on the Starcomms network to know where their friends, family, team and loved ones are via SMS at any given point in time, but only with the consent of the subscribers being located (Locatees).
With the aid of StarTrack, subscribers would be able to keep up with their buddies wherever they are – in school, at the club, the cinemas, in the mall or at their office and hook up with them.
How does it work?
To use StarTrack, subscribers are required to register for the service by sending an SMS in the following format: REG & name to 33391, and then add friends via SMS in the following format: ADD & name & Starcomms number to 33392.
When you request the location of a consenting person, you will receive an SMS with a written description of their recent location, including time and date.
To locate loved ones, subscribers can send in the following SMS: FIND & name or number to 33392. This service uses the mobile network locations of the cell sites. The subscriber’s location would be indicated as the respective cell site location as in the vicinity of the cell site address with time & date of the Starcomms phone radiating last when the query was sent.
Subscribers can also request for the complete list of those that can be tracked by sending SMS: LIST to 33392 while the list of those that can locate a subscriber can be requested for by SMS WHO to 33393.
Starcomms’ Chief Commercial Officer, Mr. Tushar Maheshwari said:
“We know that subscribers cannot be everywhere all the time. But the need to be in close touch without necessarily interfering in each other’s activities makes StarTrack the service of choice. Lovers can catch up with each other without calling; parents can track children without any exchange of voice or SMS. The service is apt for folks always on the go who at the same time want to safeguard their feelings. We speak their language”.
As the first telecommunications operator in the West African sub-region to commence this service, Starcomms has shown its strength as an innovative company.
For one thing, this could usher in a new and exciting market for telecommunication companies. For another, it could mean subscribers being pestered with location-based advertisements on their mobile phones.
Since location is becoming more and more important to many consumers, Starcomms might want to explore displaying location-targeted ads using SMS to deliver mobile coupons or discounts to mobile subscribers who are near restaurants, clubs, cafes, cinemas.
The LBS market doubled in 2009. According to ReadWriteWeb,
Despite a 4% decrease in mobile device sales, Gartner forecasts the LBS market to grow from 41.0 million in 2008 to 95.7 million in 2009. Revenue, too, will increase from $998.3 million in 2008 to $2.2 billion in 2009.
My hope is that we will soon start seeing location-based mobile applications such as Foursquare and Echoecho from Nigeria that would make it much easier to know where your friends at by asking: where are you?
Could 2010 be the Year of Local Content?
Related Posts via Categories
- Loy Okezie: Version 2.8 Released!
- How to Build Your Online Reputation – #1 Listen
- How to Build your Brand via Marketing 2.0 Tools
- Yeah, I’m now @okeziely on Twitter!
- LO and behold!
- What Governor Fashola Should Learn From NYC’s Digital Future
- Huffington Post To Launch 24-Hour Online TV Channel
- Speaking at a Consumer Engagement Workshop in Lagos
- ThisDay Boss, Nduka Obaigbena Goes to G8 Summit
- 6 Tech Ideas Shortlisted For Tech-in-Governance
- Samsung to pay Apple $930 million
- Protected: The Awareness And Usage Of Mobile Money Remains Low in Nigeria [REPORT]
- Yahoo to stop user access of services with Facebook, Google IDs
- Microsoft rolls out Xbox One March update with new features and improvements
- Google Capital invests $50 million into real estate marketplace, Auction.com
- Marvell launches a hardware platform for web developers
- Is Red Hat now the boss of OpenStack? Should it be?
- 128GB SanDisk Ultra microSDXC card review: Spacious, speedy and spendy
- Chromecast streams web videos from your Android phone or tablet
- This week on Gigaom Research: picking the right infrastructure, machine data analytics, and tablets
- 10 years on, we’re still getting Facebook ROI all wrong
- Mobile payments: BLE vs NFC isn’t a fair fight
- Fitbit Flex review: the smart fitness tracker that will get you off the couch
- Mxit’s plan to rock India? Focus on feature phones and social change
- 5 ways you can prepare for the shift from ecommerce to ‘all-commerce’
- Google To Release Android Software Developer Kit For Wearables
- Facebook Announces Return of F8 Developer Conference
- Gaming's Area 51: Excavating Atari's Secret Burial Ground
- Pebble Opens Its Appstore For Android And Unveils Some Cool New Apps
- I Failed My Online Course—But Learned A Lot About Internet Education
- Tencent takes a 15% stake in Chinese online retailer JD.com to take on Alibaba
- AMC’s “Halt and Catch Fire” pilot brilliantly depicts the Wild West of the 1980s PC revolution
- Vevo teases overhauled apps and a mobile SDK letting third parties offer its videos
- Google Chromecast to go on sale in “many more countries” in a few weeks
- Google to launch Android developer SDK for wearable tech in 2 weeks
- When everyone says your tech idea is impossible, here’s what you do
- IBM bets its future on cloud, data, and a little bit of hardware
- Pinterest: Yes, governments ask us for data. No, it doesn’t happen a lot
- I punched a TechCrunch reporter in the face and I liked it (video)
- Google developing SDK to make Android the standard for wearables
Tagsafrica android apple barack obama barcamp nigeria business careers encipher encipher tablet etisalat nigeria facebook globacom goodluck jonathan google inye ipad Jobberman job search kenya lagos loy okezie microsoft mobile apps Mobile Web mtn nigeria nigeria nokia saheed adepoju silicon valley Social Media social network software developers south africa starcomms startup startups startups nigeria techcrunch technology telecoms ticker Twitter yahoo yarnable youtube