When Globacom announced last week Tuesday that their subscribers can make free on-net Glo-to-Glo calls for a daily charge of N40.00 only, in a promo tagged Glo BIIIG DASH, it seemed like the smartest marketing campaign ever in the Nigerian highly-competitive telecoms market to attract more subscribers.
But actually it was a lame effort.
Industry analysts have suggested that the promo was in response to Etisalat’s promo that allows their own subscribers get back every minute they spend on calls without a daily rental fee.
Whatever the case, the party just crashed as Glo has experienced huge problems with their network for the past week. Yesterday, Glo sent an SMS saying:
Due to overwhelming response of millions of subs to the BIIG DASH, many of who engaged our network longer than anticipated, we are witdrawing this offer for now. Expect a wow package soon.
I’ve always argued against promotional efforts by telecom companies that seem desperate and overlooks the primary reason why they are in business – to satisfy their customers. In this case, Glo might think they’ve satisfied their customers, but they’ve just shown a lack of market and technical research foresight.
I think that if they really want to gain more market share, they had better concentrate on improving network service quality, excellent customer service initiatives, and improved product developments instead of running desperate and lame promotional and marketing efforts.
Just hope that ‘wow package’ wouldn’t be another silly promotional effort.
Related Posts via Categories
- Is Oo inspiring a new dress culture for Internet entrepreneurs?
- TechLoy.com, the new blog in the tech bloc
- Google’s AdSense for Mobile Content Comes To Nigeria
- Get Startupised on TechLoy.com!
- Dika Oha Leaves Groply For Another Group Buying Competitor
- Exclusive: Here’s What Inye 2 Will Look Like. Slim. Sleek. Sexy [PHOTO]
- Amosu’s Bespoke Tech Gadgets at ARISE Magazine Fashion Week
- Adloopz Lets You Loop Adverts On Social Networks
- GoldSMS – Nigeria’s First Innovative Bulk SMS App
- iCandi – A Mobile App That Rewards You When You View Mobile Ads
- Facebook now has 100 million active users in India
- Rocket Internet’s hotel booking site Jovago launches in Pakistan
- Indonesian government toys with imposing 20% import taxes on foreign-made smartphones
- Samsung makes the Galaxy S5 and its new Gear devices commercially available globally
- Dimension Data opens office in Ghana
- The internet of things is great for chipmakers and a challenge for Intel
- Spotify gives up on P2P technology for music streaming
- Jasper Wireless lands $50M to connect the internet of things to mobile networks
- They may be filled with trolls, but comments still have value — and they could have even more
- Qualcomm invests in 4G-bandwidth sharing, getting in on M87’s $3M Series A
- How to apply Youtility to your brand: lessons from the world’s most innovative bank
- 10 tech trends every smart government should know about
- The new age of storytelling: 6 games with killer writing
- Tired of #OscarTrial? Here are 3 ways to mute it from your social media feeds
- Bonjour Africa: how language can make for a more popular ERP solution
- How Arduino And Raspberry Pi Can Enhance Your Connected Home
- The Rear-View Camera Is No Longer Just An Option For Cars—It's The Law
- How Microsoft's Cortana Stacks Up Against Siri And Google Now
- Atlassian's Geeky Software Carves Out A Big Home With Developers
- With Gnip, Twitter Is Ready To Sell Your Tweets
- Fired Yahoo COO Henrique De Castro’s Severance Totaled $58M
- Photojojo Gets Into Rentals For Drones And Other Crazy Camera Gear
- Pinterest’s “Choose Your Own Adventure” Could Be A Travel Product
- Yahoo Nominates One Of Its Co-Founders, A Stock Guru, And A Former Walmart CEO To Its Board
- Ad Company Tremor Video Now Offers Automated Campaign Optimization Across Screens
- Isitbump.in could show you how busy your favorite stores and bars are before you leave the house
- Notegraphy, an Instagram-style app for beautiful typography, arrives on Android
- Pacemaker for iPad updated with cover art ‘Mix Moments’ and local iTunes search results
- Eyefi launches cloud service integrated with its Wi-Fi Mobi camera card
- China’s Alibaba will launch its first mobile telecom services in June
- After taking the iPad by storm, Microsoft Office fizzles on Chromebooks
- WeChat ramps up m-commerce offerings with a flight booking service
- More ‘made in China’ coming up: Maker Faire touches down in Shenzhen
- Check out these amazing Tesla Model S hot-rod sketches
- Serious question: Who should pay for Heartbleed?
Tagsafrica android apple barack obama barcamp nigeria business careers encipher encipher tablet etisalat nigeria facebook globacom goodluck jonathan google inye ipad Jobberman job search kenya lagos loy okezie microsoft mobile apps Mobile Web mtn nigeria nigeria nokia saheed adepoju silicon valley Social Media social network software developers south africa starcomms startup startups startups nigeria techcrunch technology telecoms ticker Twitter yahoo yarnable youtube