It seems that Nigerian companies have started going crazy for social media platforms especially Twitter. I’m not surprised since Twitter has enjoyed a lot of global press coverage and positive reviews, even though they’ve been having issues.
Twitter usage is growing exponentially in Nigeria. In fact, Twitter is amongst the top 100 sites visited in Nigeria (currently ranked 30th), according to Alexa.
Before now, I thought that Nigerian companies would start adopting these online communication tools in the 22nd Century as they’ve almost always approached new technologies very sluggishly. But today, I’m glad that social media is actually making sense in Nigeria.
Now, with MTN Nigeria, Arik Air, Zenith Bank, UBA Group, and others now on Twitter, we can now analyze how these companies are using social media. While it’s still early to say whether or not their social media efforts are successful, we can at least give them a “clap” for turning to social media.
But my question is: Is Twitter the right social media channel to reach their existing and potential customers?
It would be interesting to analyze this in a future post.
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