Loy Okezie
It seems that Nigerian companies have started going crazy for social media platforms especially Twitter. I’m not surprised since Twitter has enjoyed a lot of global press coverage and positive reviews, even though they’ve been having issues.
Twitter usage is growing exponentially in Nigeria. In fact, Twitter is amongst the top 100 sites visited in Nigeria (currently ranked 30th), according to Alexa.
Before now, I thought that Nigerian companies would start adopting these online communication tools in the 22nd Century as they’ve almost always approached new technologies very sluggishly. But today, I’m glad that social media is actually making sense in Nigeria.
Now, with MTN Nigeria, Arik Air, Zenith Bank, UBA Group, and others now on Twitter, we can now analyze how these companies are using social media. While it’s still early to say whether or not their social media efforts are successful, we can at least give them a “clap” for turning to social media.
But my question is: Is Twitter the right social media channel to reach their existing and potential customers?
It would be interesting to analyze this in a future post.
Related Posts via Categories
- @MobitelNigeria Doesn’t Just Tweet, They Listen To Customer Twiplaints
- Tech Round-up: This Week’s Hottest Tech Stories
- Deciphering the Google Way to Cloud Computing [An Analyst View]
- The World’s First Social Media ‘Royal Wedding’
- Twitter Launches ‘Local Trends’ for Nigeria
- #WhatAboutUs? – Nigeria’s First Ever Youth-Focused Presidential Debate To Stream Live on YouTube
- Adloopz Lets You Loop Adverts On Social Networks
- Did Fola Adeola Just Join Twitter?
- Is Etisalat Trying Too Hard To Trend #NigerianIdol and #Easynet on Twitter?
- Nigeria’s First Blackberry Constitution App Hits 10,000 Downloads in 72 hours
If you enjoyed this article, please consider sharing it!
9 Responses to MTN Nigeria, Arik Air Tunes to Twitter
Leave a Reply
CONNECT
TechLoy- RIM Offers Free Music On BBM, Adds Gift Request Feature
- From Stations To Streets, Nigeria Police Now Wants To Be Your ‘Friend’ On Twitter
- Paga Cupid Wants You To Reveal Your Crush This Season Of Love
- Omatek Computers To Build Multi-Billion Naira Solar-Powered Factory
- Why Jobberman’s Premium Job Alerts Will Self-Destruct [OPINION]
- Mashable
- Why Google Shouldn’t Bother With a Home Entertainment Gadget
- 15 Fascinating Twitter Employees You Should Follow
- First Photos of Beyonce’s and Jay-Z’s Baby Emerge on Tumblr [PICS]
- Revealed: Google Wallet Security Flaw on Android Phones [VIDEO]
- On Facebook, Millennials Friend an Average of 16 Co-Workers [INFOGRAPHIC]
- ReadWriteWeb
- [STUDY] Your Facebook Friends Influence How You Feel
- This App Tells You All About Your Facebook Friends, But Will It Make You Smarter?
- Daniel Jacobson of Netflix on the API with an Audience
- Zuck Voting for Mitt? How Facebook "Like" Makes Things Ambiguous
- iPads and iPhones Make Up More Web Traffic Than Mac Desktops
- TechCrunch
- Zynga Marketing Master Padma Rao Joins Foundation Capital As An Entrepreneur In Residence
- Busta Rhymes Waxes Enthusiastic On Google Music
- Whale Hunting: Facebook Hooks 1st-Time Buyers With $5 Of Game Credits For $1
- Kickstarter’s Big Day: $1.6M Pledged In 24 Hours
- Look Out AT&T Customers, Your Upgrade Fee Doubles On Sunday
- TheNextWeb
- Facebook is giving some users up to $4 in extra Credits for every $1 purchased
- Spotify’s iOS app gets an update that doubles the stream quality to 320 kbps
- Instagram updates with a much simplified UI, ‘Lux’ fill-light adjustment and new filter
- Former Facebook exec Gideon Yu named president and co-owner of the 49ers
- Watch Starry Night come to life in this mind-blowing interactive animation
Interesting trend. good spot.
It would be even more interesting to see where this goes, especially interms of customer-experience in general
Really need to see how they are using the service to answer customer queries, feedback, etc
Twitter is actually a great opportunity, if used right, for these Nigerian companies to
(1) get the pulse of people on their brand and services.
(2) Serve as a mechanism to respond to actual service requests and complaints.
If all they use it for is to pump out marketing at people, they will very shortly be ignored in the constant stream of tweets. I recently took MTN to task in my blog (http://tinyurl.com/m8uxya). A company properly plugged into the internet would have tools that keep an eye out for buzz, positive or negative about their companies and move rapidly to engage the community's concerns.
"If all they use it for is to pump out marketing at people, they will very shortly be ignored in the constant stream of tweets."
Rest assured I'll be watching how they use Twitter;-)
Looks like MTN have killed their Twitter account.
Yeah, Twitter says it doesn't exist anymore. Hmm…
Thanks for sharing this, it will really improve my use of twitter.
The availability of Twitter and other social networking sites, as well as the popularity of text messaging, have made short-form communication an everyday reality. But expressing yourself declaratively in short messages containing 140-character max involves effective writing skill.
Erm Mein Still ist sprich mit Menschen und warte nicht bis sie mit dir sprechen njo egal