It seems that Nigerian companies have started going crazy for social media platforms especially Twitter. I’m not surprised since Twitter has enjoyed a lot of global press coverage and positive reviews, even though they’ve been having issues.
Twitter usage is growing exponentially in Nigeria. In fact, Twitter is amongst the top 100 sites visited in Nigeria (currently ranked 30th), according to Alexa.
Before now, I thought that Nigerian companies would start adopting these online communication tools in the 22nd Century as they’ve almost always approached new technologies very sluggishly. But today, I’m glad that social media is actually making sense in Nigeria.
Now, with MTN Nigeria, Arik Air, Zenith Bank, UBA Group, and others now on Twitter, we can now analyze how these companies are using social media. While it’s still early to say whether or not their social media efforts are successful, we can at least give them a “clap” for turning to social media.
But my question is: Is Twitter the right social media channel to reach their existing and potential customers?
It would be interesting to analyze this in a future post.
Related Posts via Categories
- @MobitelNigeria Doesn’t Just Tweet, They Listen To Customer Twiplaints
- Tech Round-up: This Week’s Hottest Tech Stories
- Deciphering the Google Way to Cloud Computing [An Analyst View]
- The World’s First Social Media ‘Royal Wedding’
- Twitter Launches ‘Local Trends’ for Nigeria
- #WhatAboutUs? – Nigeria’s First Ever Youth-Focused Presidential Debate To Stream Live on YouTube
- Adloopz Lets You Loop Adverts On Social Networks
- Did Fola Adeola Just Join Twitter?
- Is Etisalat Trying Too Hard To Trend #NigerianIdol and #Easynet on Twitter?
- Nigeria’s First Blackberry Constitution App Hits 10,000 Downloads in 72 hours
- Sim Shagaya: “We Should Have Been Better Prepared.”
- Konga’s Site Suffers Epic Crash Over Traffic Surge During Its #FallYakataSales
- 10 Tips and Tricks For Shopping Online This Season
- TECNO Inks Deal With Blackberry To Pre-load BBM On Its New Phones
- Nigeria’s 4G Service, SWIFT Offers 5% Data Credit If You Make Online Payments
- Google catches French finance ministry pretending to be Google
- IBM researchers discover how to treat drug-resistant fungal infections with recycled plastic
- Leading U.S. tech firms beg governments (starting with theirs) to reform surveillance practices
- Whatever happened to the pay-as-you-go beauty of SaaS?
- The continuing evolution of the mobile business app ecosystem
- 4 massive trends and events that completely changed the face of tech in 2013
- Apple’s app diet: how it took a step backwards with iLife and iWork
- South African entrepreneurs take a bow: a North American’s perspective
- Web hosting: the complete beginner’s guide
- Asia still needs a decade before it leads the tech world: here’s why
- Amazon’s Kindle FreeTime Becomes An Even Better Babysitter, With New Educational Feature That Tells Kids To “Learn First,” Play Later
- DreamRoomer And MeDesk Take The Honours At TechCrunch Moscow 2013
- Zofari Debuts A “Pandora For Places” On iPhone & Android
- Google Starts Testing Paid +Post Ads For Google+ Content With Launch Partners Toyota And Cadbury
- Square Reveals A Thinner Credit Card Reader With Higher Accuracy And More Device Compatibility
- Offline over the weekend? Read all the tech news you missed right here
- China’s UC Browser broadens its horizons with deal to buy iOS app marketplace PP Assistant
- 5 new free BBC HD channels will be switched on tomorrow
- Google Play gift cards come to Japan, offering up to ¥20,000 ($195) per card
- China Mobile will reportedly begin accepting orders for Apple’s new iPhones this week
- Facebook, Google, Twitter, and more create the Reform Government Surveillance coalition
- Obama kicks off CS Education Week with Code.org: ‘Don’t just play on your phone, program it’
- Why mobile payment systems fail
- Will all-in-one electric bicycle wheels swamp electric cars?
- Everything visible: How wearable cameras are changing the way we think about public space
Tagsafrica android apple barack obama barcamp nigeria business careers encipher encipher tablet etisalat nigeria facebook globacom goodluck jonathan google inye ipad Jobberman job search kenya lagos loy okezie microsoft mobile apps Mobile Web mtn nigeria nigeria nokia saheed adepoju silicon valley Social Media social network software developers south africa starcomms startup startups startups nigeria techcrunch technology telecoms ticker Twitter yahoo yarnable youtube