If you are living in Nigeria, I guess you’ll be tired by now with the adverts and promotional efforts by telecommunication companies such as Globacom, Zain Nigeria, Etisalat Nigeria and MTN Nigeria, especially on the radio.
One of such is the Glo “Text for Win Super Promo”, designed to create 103 millionaires in Nigeria and claims to have rewarded some subscribers with 1 million naira. Are you one of them?
To capture audience attention, Globacom has been using notable Nollywood actors and actresses such as Kate Henshaw-Nuttal, Ramsey Nouah amongst others to emphasize that to become a celebrity is not a day’s job, but to become a millionaire could be instant thing.
As easy and enticing as this sound, it still takes incredible luck to win a million naira (or a million dollars, as in the case of Etisalat’s 9jillions Promo), since they’ve all been designed like every other lottery programme in the world. In fact, you may end up frustrated, just because you want to become a millionaire.
While I’m not against attempts to become a millionaire through these promotional efforts, my concern is on the socio-economic impact this hype has on the Nigerian people.
Will all of these promotional campaigns not make people lazy and unproductive? Would it not discourage the effective use of their minds to generate millions through smart and viable ideas?
Not that winning a million naira and investing in a business startup is such a bad idea, but what if that venture fails because the owner lacks the human and financial management skills needed succeed in a business venture?
Could these telecommunication companies rather redirect their mega-million bonanzas towards excellent customer service initiatives, quality network support, and improved product developments?
Why engage in desperate and lame promotional efforts such as the one I received on my mobile phone recently:
“Shhh, dis one na secret…don’t tell anyone! Your name is among Glo’s favourites for tonight’s N1 million CASH! Grab it texting WIN to 555 NOW! Costs N100/SMS”.
Well, sorry Globacom, I’m going to tell: Your recent promotional efforts really suck! Now, stop sending me silly text messages or else…
Related Posts via Categories
- Is Oo inspiring a new dress culture for Internet entrepreneurs?
- TechLoy.com, the new blog in the tech bloc
- Google’s AdSense for Mobile Content Comes To Nigeria
- Get Startupised on TechLoy.com!
- Dika Oha Leaves Groply For Another Group Buying Competitor
- Exclusive: Here’s What Inye 2 Will Look Like. Slim. Sleek. Sexy [PHOTO]
- Amosu’s Bespoke Tech Gadgets at ARISE Magazine Fashion Week
- Adloopz Lets You Loop Adverts On Social Networks
- GoldSMS – Nigeria’s First Innovative Bulk SMS App
- iCandi – A Mobile App That Rewards You When You View Mobile Ads
- Africa-Focused Social Music Platform, TruSpot Plans Re-Launch
- Google Translation Service Now Available In 5 New African Languages
- Sim Shagaya: “We Should Have Been Better Prepared.”
- Konga’s Site Suffers Epic Crash Over Traffic Surge During Its #FallYakataSales
- 10 Tips and Tricks For Shopping Online This Season
- European metadata law is incompatible with privacy rights, top legal advisor says
- Twitter partners up with Truecaller to link user accounts with caller ID in India
- Database whiz Michael Stonebraker on the impending battle of the database elephants
- Microsoft calls in the cavalry to push Azure worldwide (and counter AWS)
- Shopify raises $100 million Series C to expand offline into general commerce
- Forget Alan Mulally, Satya Nadella is the CEO Microsoft deserves
- Wearable tech: the future of the quantified self & smart bras [#LeWeb]
- Disruption and the mobile mind shift: welcome to the age of the customer [#LeWeb]
- You need rest: 6 tools to put your business on autopilot this holiday
- GWM C20R: Chinese…but not what you might expect
- Shopify Raises $100M To Drop The ‘E’ And Become The Commerce Company That Spans On- And Offline
- NSA Reportedly Uses Google Cookies To Target Suspects
- Web Video Startup Ooyala Raises $43 Million From Telstra
- A Merger In Gaming Services: Playhaven, Kontagent Combine In An All-Stock Deal Worth “Hundreds of Millions”
- Uber Offering Lyft Drivers Free $50 In Gas, Signing Perks To Switch Teams
- Identity theft protection company LifeLock buys mobile wallet startup Lemon Wallet
- Coinbase raises $25 million Series B in largest Bitcoin startup funding round to date
- Friendshippr helps you ‘crowdship’ products and goods via friends on Facebook
- Nimbuzz users can now ‘search and share’ videos and other content from inside the chat app
- Grand Theft Auto: San Andreas comes to iOS, headed to Android and Windows Phone soon
- Berlin’s Readmill pushes social reading to get an edge on the crowd
- The health-tech booster shot: Bringing health care into the 21st century
- DrChrono to developers: Use our API to help us fix health care
- Funding Daily: Christmas comes early
- American Efficient launches energy-saving marketplaces with $2.5M in funding
Tagsafrica android apple barack obama barcamp nigeria business careers encipher encipher tablet etisalat nigeria facebook globacom goodluck jonathan google inye ipad Jobberman job search kenya lagos loy okezie microsoft mobile apps Mobile Web mtn nigeria nigeria nokia saheed adepoju silicon valley Social Media social network software developers south africa starcomms startup startups startups nigeria techcrunch technology telecoms ticker Twitter yahoo yarnable youtube