Top 3 Ways to Create Your Brand – #3: Design

Developing a brand image – personal brand or business brand – is one of the most important strategies for success. Corporate brands such as CNN, Coca-Cola, Google, Globacom, Oceanic Bank, Dangote, and a host of others have created a huge impact on the lives of people, social communities, countries, continents and around the world.

Notice the keyword?

Impact. Impact. Impact.

That’s what or how your brand must be, if you’re going to stand out from the crowd and differentiate yourself in your market or industry. There are a lot of ways you can create a personal brand or business brand, but I’ve narrowed them to the top three.

1. Name
2. Logo
3. Design

I’ve discussed first and second ways to create and build your brand. After choosing a brand name and logo, your website/blog design should also be unique. Today, I’ll be discussing the third one – Design.

Design

Your looks are very critical if you are to impress a girl or guy, right? Sometimes you even need to wear high quality and expensive designer clothing such as Gucci, Versace, Dolce & Gabbana, Louis Vuitton, Pierre Cardin, etc in order to get people’s attention.

If you think of your website or blog’s design the same way you think of your looks, you will be attracting a lot of attention. However, you may not be able to afford the best web designers or developers in town, but you can find a good website design company or an individual to create a unique template for your business.

For instance, this blog’s template has been designed from the scratch by Anibe. Of course, I didn’t choose Anibe because he is the best designer or developer in the world, but his unique skills and expertise have created a simple, but exclusive template for LoyOkezie.com, which could easily be modified in the future.

You can also choose to tweak a free website/blog template or buy a professionally designed website/blog template and modify to your taste and preference. You can choose from an incredible selection of free WordPress themes or custom WordPress themes that can be purchased with a fair price.

You can also add functionality to your website/blog by using plug-ins, widgets, etc that will help boost your site’s usability, search-ability and marketability. It is very critical to pay attention to this since your audience will be more interested in how user-friendly and community-focused your website or blog is.

Whatever you do, try to keep it simple. That’s one thing I find unique about all Google sites. Google is not bothered much about design, rather functionality.

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