Developing a brand image – personal brand or business brand – is one of the most important strategies for success. Corporate brands such as CNN, Coca-Cola, Google, Globacom, Oceanic Bank, Dangote, and a host of others have created a huge impact on the lives of people, social communities, countries, continents and around the world.
Notice the keyword?
Impact. Impact. Impact.
That’s what or how your brand must be, if you’re going to stand out from the crowd and differentiate yourself in your market or industry. There are a lot of ways you can create a personal brand or business brand, but I’ve narrowed them to the top three.
Recently, I discussed first way to create and build your brand. After choosing a brand name, you should design a brand logo for your business in order to build awareness. Today, I’ll be discussing the second one – Logo.
Your business logo is the image of your site, and your personal portrait adds to the image branding for your site. If your logo is not a product of Photoshop or similar image designing software, it would hardly have the aesthetics and features that a quality and easily brand-able logo has and may not grab the attention of users.
Your logo concept and design must also be unique and not look anything like that of another website or company; otherwise you may be sued for brand trademark infringements. It is also important to use quality picture formats such as PNG, GIF or JPEG. I recommend you use the Portable Network Graphics (PNG) format, as it gives your logo or portrait the best quality.
Your logo should also be flexible and adaptable to different situations. For instance, Google always modifies their logo during important celebrations such as Halloweens, Christmas, New Year Day, etc, events such as FIFA World Cup, Olympics, and so on.
When designing a brand logo, use the right colours that would appeal to your audience. Granted you might want to use your favourite colours, but what if these colours don’t fly with your audience?
For instance, when designing the logo of Startups Nigeria, I put into consideration the colours of the Nigerian flag (green and white). I like green, but it’s not my best colour, even though my apartment has several shades of green. Thanks to my girl;-)
But, my choice of green for the Startups Nigeria platform is due to the fact that I felt (and still feel) Nigerians can easily connect with the green colour, just like they’ve done with the Globacom brand.
Besides, my goal is to build a business and technology startup community of ‘green’ entrepreneurs and businesses. By that I mean, entrepreneurs and businesses that won’t fade or fail. Hence, businesses that would flourish and remain focused despite the challenges. And of course, startups that rely on green technology.
On the flip side, some people have asked why I’ve used a different colour for my personal blog, www.loyokezie.com and not green. Well, the reason is simple: My favourite colours are Blue and Grey. But perhaps I could add a green smile on my face;-)
Related Posts via Categories
- Top 3 Ways to Create Your Brand – #3: Design
- Is Oo inspiring a new dress culture for Internet entrepreneurs?
- Zuckerberg to Startups: You don’t have to move to Silicon Valley
- Steve Jobs’ Startups 101 Lesson
- Why Google’s Project GNBO Is Net-Colonialism!
- How Successful Companies Created Their Business Name
- Why Kenya’s iHub Works: Lessons From Erik Hersman
- Why Nigeria Must Build Tech Innovation Hubs (Or Bleed Out)
- 9 Startups To Demo At “Tech Open Day With Sarah Lacy” Event
- TechCrunch’s Sarah Lacy Coming To Nigeria in May
- Sim Shagaya: “We Should Have Been Better Prepared.”
- Konga’s Site Suffers Epic Crash Over Traffic Surge During Its #FallYakataSales
- 10 Tips and Tricks For Shopping Online This Season
- TECNO Inks Deal With Blackberry To Pre-load BBM On Its New Phones
- Nigeria’s 4G Service, SWIFT Offers 5% Data Credit If You Make Online Payments
- Uber’s Kalanick will likely rule the world while Kawasaki misses out [#LeWeb]
- The Next 10 years: shots of the first day of Le Web 2013 [Gallery]
- Forget NFC payments, iBeacon could change everything
- Is your company ready for the next ten years? Asks Jeremiah Owyang #LeWeb
- 25 tech trends changing our world from #LeWeb founder Loic Le Meur
- Cross-Cultural Mobile Games Publisher Yodo1 Raises $11M Led By GGV Capital
- Source Code Says LG’s G-Pad Tablet Will Get The Google Play Edition Treatment
- Firefox For Android Gets New Homescreen, Adds Bing And Yahoo As Search Options
- Mobile Payments Service Flint Adds $2M More In Series B Funding From Verizon, Rolls Out Passbook Support, Invoicing
- Chromecast Gets 10 New Apps, Including Songza, VEVO, And Revision 3
- Google is building password-free locking and unlocking into Chrome OS; use a phone, ring, watch, or badge instead
- 61 languages are found on Twitter. Here’s how they rank in popularity.
- Microsoft releases first major Xbox One update, fixes SmartGlass, multiplayer, notification, and wireless issues
- Twitter updates iOS, Android apps with photo sharing via DM and swipe to change timelines
- The Surface 2 and Lumia 2520 are nice tablets, but not nice enough to save Windows RT
- PaeDae gets a pay day as it collects $11.6M to expand beyond mobile game rewards
- FOCUS TRAINR App Transforms Wearable Fitness Devices from Data Trackers into Virtual Personal Trainers
- The future is enchanted objects, not glass slabs
- Just sending an SMS does not protect your users
- Evernote for the enterprise: Huddle rolls out notes feature alongside redesigned iOS app
Tagsafrica android apple barack obama barcamp nigeria business careers encipher encipher tablet etisalat nigeria facebook globacom goodluck jonathan google inye ipad Jobberman job search kenya lagos loy okezie microsoft mobile apps Mobile Web mtn nigeria nigeria nokia saheed adepoju silicon valley Social Media social network software developers south africa starcomms startup startups startups nigeria techcrunch technology telecoms ticker Twitter yahoo yarnable youtube