Developing a brand image – personal brand or business brand – is one of the most important strategies for success. Corporate brands such as CNN, Coca-Cola, Google, Globacom, Oceanic Bank, Dangote, and a host of others have created a huge impact on the lives of people, social communities, countries, continents and around the world.
Notice the keyword?
Impact. Impact. Impact.
That’s what or how your brand must be, if you’re going to stand out from the crowd and differentiate yourself in your market or industry. There are a lot of ways you can create a personal brand or business brand, but I’ve narrowed them to the top three.
Recently, I discussed first way to create and build your brand. After choosing a brand name, you should design a brand logo for your business in order to build awareness. Today, I’ll be discussing the second one – Logo.
Your business logo is the image of your site, and your personal portrait adds to the image branding for your site. If your logo is not a product of Photoshop or similar image designing software, it would hardly have the aesthetics and features that a quality and easily brand-able logo has and may not grab the attention of users.
Your logo concept and design must also be unique and not look anything like that of another website or company; otherwise you may be sued for brand trademark infringements. It is also important to use quality picture formats such as PNG, GIF or JPEG. I recommend you use the Portable Network Graphics (PNG) format, as it gives your logo or portrait the best quality.
Your logo should also be flexible and adaptable to different situations. For instance, Google always modifies their logo during important celebrations such as Halloweens, Christmas, New Year Day, etc, events such as FIFA World Cup, Olympics, and so on.
When designing a brand logo, use the right colours that would appeal to your audience. Granted you might want to use your favourite colours, but what if these colours don’t fly with your audience?
For instance, when designing the logo of Startups Nigeria, I put into consideration the colours of the Nigerian flag (green and white). I like green, but it’s not my best colour, even though my apartment has several shades of green. Thanks to my girl;-)
But, my choice of green for the Startups Nigeria platform is due to the fact that I felt (and still feel) Nigerians can easily connect with the green colour, just like they’ve done with the Globacom brand.
Besides, my goal is to build a business and technology startup community of ‘green’ entrepreneurs and businesses. By that I mean, entrepreneurs and businesses that won’t fade or fail. Hence, businesses that would flourish and remain focused despite the challenges. And of course, startups that rely on green technology.
On the flip side, some people have asked why I’ve used a different colour for my personal blog, www.loyokezie.com and not green. Well, the reason is simple: My favourite colours are Blue and Grey. But perhaps I could add a green smile on my face;-)
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