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How to Cope With an Online Brand Attack | Loy Okezie

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5 Responses to How to Cope With an Online Brand Attack

  1. Brand Attack is really a common thing on the Internet nowadays and the alarming things is that most of the perpetrators of this act are devising dynamic and advance ways commit this evil every other day.

    But, like Loy rightly put it's; it helps to be Prepared and to Respond. Also it'll help to be Proactive, although this might not always work but if you are really Participating and Engaging, you'll mostly like spot it before it degenerated into something that'll cost you or your company more than you can handle.

    Highly insightful tips, Loy

  2. Hi Loy…a very interesting topic.

    My thoughts and experience with this, is that brand/personality attack has even taken a different dimension, espcially with identity theft, site-jacking if there's any word like that and other means of impersonating. this is especially so with the proliferation of social media; facebook, twitter, etc.

    It is not impossible, for a person's/company's page on facebook for instance to be hacked and used to send improper/suggestive messages, and this can send the wrong signal to followers/consumers of such brand products due to the confusion, thereby damaging such a brands reputation if not check immediately.

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