It didn’t come as a surprise to me that Zenith Bank Plc has adopted social media tools for communication, since the bank has been known for their leadership status in the deployment of Information and Communications Technology.
Last year, Zenith Bank emerged, for the sixth time, the best overall winner of the 2008 edition of the Web Jurist Award conducted by Phillips Consulting. The Award which rates bank websites in Nigeria based on clear-cut criteria including; Content, Performance, Functionality, Technicality, Aesthetics, and E-financial services was instituted in 2001 and has ever since, been won by Zenith Bank in 2001, 2002, 2004, 2005 and 2006 in addition to the latest edition.
Zenith Bank has become the first bank in Nigeria to adopt Twitter as a tool for online communication. Their Twitter page looks new with only 10 updates since June 25, but has already attracted 114 followers and following 760, as at the time of writing this post.
Most of the tweets to date have simply directed users to their website pages as well as news around the bank from online newspapers and some great business and success quotes from world renowned achievers. Perhaps, they’ll soon be adding updates about their products and services, but I’m wondering if they would use the Twitter page to interact with their customers and answer their questions.
My guess is that Zenith Bank has developed a social media policy and strategy before venturing into twittering. If not, then, they’ll need one. But, I’m not sure if a Zenith Bank employee has been doing the twittering, as it may as well be someone who admires Zenith Bank and decides to write updates about the bank. Besides, Zenith Bank has not officially announced they have a Twitter page on their website.
Whatever the case, I think it will help Zenith Bank to reinforce its brand on the web and better position it as one of the foremost banks in Nigeria that has embraced the social web. It’ll be interesting to see more banks and companies in Nigeria get involved with social media channels to interact with their customers.
Read my post on top 5 ways companies can use Twitter for their business.
Related Posts via Categories
- ICT4D Skype Chat: Nigerian Internet Business Opportunities
- How to Build your Brand via Marketing 2.0 Tools
- Google Plus Vs Facebook Growth in Nigeria
- Zuckerberg to Startups: You don’t have to move to Silicon Valley
- Manchester United to launch social network for its 500 million fans?
- Speaking at a Consumer Engagement Workshop in Lagos
- Omotola vs Jonathan: The Race For 1 Million Facebook Fans
- Deciphering the Google Way to Cloud Computing [An Analyst View]
- The World’s First Social Media ‘Royal Wedding’
- Twitter Launches ‘Local Trends’ for Nigeria
- Why Facebook Is Losing Active Users in Nigeria [OPINION]
- Rocket Internet-Backed Vehicle Classified Ad Site, Carmido Launches To Challenge Cheki
- Google Policy Manager For Africa, Ory Okolloh Joins Omidyar Network
- Want To Be A Telecoms Engineering Professional? Ahmadu Bello University Now Has An MSc Programme
- Nokia Becomes First Major Brand In Nigeria To Be Verified On Twitter
- Why Facebook ‘likes’ won’t be a ‘vital’ part of free speech any time soon
- Merging the tangible in the digital era to make magic [Net Prophet]
- People: why we need to put the fun back into gamification
- Do we really need to replicate Silicon Valley? [Net Prophet]
- Innovation, tech and startups: live from NetProphet 2013
- Flickr Suffers Outage Four Days After Major Revamp
- Cubic Telecom Secures $5.2M To Create Devices That Roam Mobile Networks Cheaply
- AngelPad's Sixth Batch Of Startups Includes Companies Working On Drones, Storage, And More
- Online Video-Ad Network Tremor Video Files For Its IPO
- Adly Raises $2M More As It Expands Tools For Social Media Celebrity Endorsements
- Pixplit, the Instagram for social photo collages, now enables private and solo ‘splits’
- Mentor launches an “anti to-do list” app for iOS, pitting itself against US rivals Lift and Everest
- Sony newspaper ad reveals the PlayStation 4 will launch in the UK by the end of 2013
- China’s online retailer LightInTheBox sets IPO terms, could raise up to $87 million
- Flickr’s Fail Panda spotted as site suffers first outage 4 days after its revamp (Update: Now back online)
- Pandora’s 40-hour listening cap translates to a record 700K new paid subscribers
- Funding Daily: Cash for the ‘stache
- Evernote announces reminders as forgetful everywhere breathe easier
- JustFab acquires The Fab Shoes to take on the European market
- LoyalBlocks makes rewarding customers easier with a $9M first round
Tagsafrica android apple barack obama barcamp nigeria business careers encipher encipher tablet etisalat nigeria facebook globacom goodluck jonathan google inye ipad Jobberman job search kenya lagos loy okezie microsoft mobile apps Mobile Web mtn nigeria nigeria nokia saheed adepoju silicon valley Social Media social network software developers south africa starcomms startup startups startups nigeria techcrunch technology telecoms ticker Twitter yahoo yarnable youtube