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From the monthly archives: July 2009

Top 3 Ways to Create Your Brand – #3: Design

By Loy Okezie On July 31, 2009 · Leave a Comment

Developing a brand image – personal brand or business brand – is one of the most important strategies for success. Corporate brands such as CNN, Coca-Cola, Google, Globacom, Oceanic Bank, Dangote, and a host of others have created a huge…

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Top 3 Ways to Create Your Brand – #2: Logo

By Loy Okezie On July 24, 2009 · 3 Comments

Developing a brand image – personal brand or business brand – is one of the most important strategies for success. Corporate brands such as CNN, Coca-Cola, Google, Globacom, Oceanic Bank, Dangote, and a host of others have created a huge…

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How to Cope With an Online Brand Attack

By Loy Okezie On July 22, 2009 · 5 Comments

If your brand – personal or business – has been (or is being) attacked online, you need to work at building your online reputation.

Perhaps some false information or negative comment has been said about you, your company, your brand,…

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10 Best Places to Create a Startup Hub in Nigeria

By Loy Okezie On July 21, 2009 · 7 Comments

Recently, I wrote about the most critical factors to consider before creating a startup hub in Nigeria. While any state government can actually make this happen, there are particularly some cities that could get it done faster within…

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Top 5 Valuable Skills You Need to Build Your Career

By Loy Okezie On July 20, 2009 · 4 Comments

Sometimes graduates are proud that they studied at a Nigerian University, Polytechnic, etc and at other times, they wonder what they benefited from years of hard work with the strikes and student protests amongst other things that characterize the Nigerian…

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4 Strategies to Becoming Employable in Nigeria

By Loy Okezie On July 18, 2009 · 1 Comment

If you have been unemployed in Nigeria for years now, or you are a recent graduate but haven’t found a job, or you are one of the 7 out of 10 Nigerian graduates that are unemployable, hopefully this article would…

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8 Tips to Guide You in Changing Your Career

By Loy Okezie On July 16, 2009 · Leave a Comment

Changing careers can be rewarding especially if you don’t enjoy your current job (for some reasons). However, it comes with its challenges too as you’ll have to make sacrifices which may involve some personal and financial risk.

Here are 8…

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How to Successfully Re-Launch Your Startup

By Loy Okezie On July 15, 2009 · Leave a Comment

Perhaps you’ve launched a startup which has become very popular on the web space, and for some reason, you had to re-launch the idea, website or features of the startup.

Recently, Silicon-based startup Synthasite founded by South African entrepreneur, Vinny…

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The 5P’s of Effective Job Search in Nigeria

By Loy Okezie On July 14, 2009 · 2 Comments

You’ve probably heard of the 4P’s of Marketing – Product, Price, Promotion, Place, and People (the new P of the Marketing Mix) – variables that are under a firm’s control that can affect the level…

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How to Build Your Online Reputation – #1 Listen

By Loy Okezie On July 13, 2009 · 4 Comments

If you or your company want to know what is being said about your products and/or services, listening is the first step to getting involved in the conversation about your company on the Internet and building your online reputation.

In…

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