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From the monthly archives: June 2009

7 Simple Steps to Starting a Small Business in Nigeria

By Loy Okezie On June 30, 2009 · 3 Comments

Starting a small business requires determination, motivation, and know-how. No small feat. Sometimes, it’s luck! And many times, it is survival of the fittest!

Here are simple steps to guide you in starting a successful small business in Nigeria.

1.…

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Social Media Lessons Learned from Barack Obama

By Loy Okezie On June 27, 2009 · 1 Comment

It is no doubt that the U.S President, Barack Obama effectively used social media tools, which resulted in a successful campaign and gave him a landslide victory in the Presidential elections last year.

Here are a few social media lessons…

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4 Ways to Grow Your Business Using Facebook

By Loy Okezie On June 24, 2009 · 5 Comments

Facebook has grown to become one of the most popular websites today due to its social networking tools and utilities, audience reach and its relevance to businesses. Facebook is a social utility for connecting with people –…

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Can Internet Startups in Africa Be Profitable?

By Loy Okezie On June 21, 2009 · 3 Comments

One of my mentors, Paul Graham wrote, in one of his interesting articles, about his own predictions on the future of web startups. In the article, The Future of Web Start-ups, he said:

So my

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How to Build your Brand via Marketing 2.0 Tools

By Loy Okezie On June 18, 2009 · 1 Comment

Today, many smart companies are moving from (high-cost) mass advertising to (low-cost) direct marketing which puts the company and their products in front of their target markets via Marketing 2.0.

Marketing 2.0 is based on building conversations and interactions…

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How to Take Your Social Media Business Offline

By Loy Okezie On June 15, 2009 · Leave a Comment

In order to succeed in the ‘Buzz Industry’ – now by that I mean, the social media business – it is necessary that you find smart and easy ways to market that buzz offline, otherwise how can you grab…

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Tips for Choosing an Ideal City for Your Startup

By Loy Okezie On June 12, 2009 · 3 Comments

Whether you have launched your startup or you are planning to launch, you might want to put into consideration the location of your business. Why? Because you will have better chances to succeed in a location that is suitable…

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Will Zoopy Become Africa’s YouTube?

By Loy Okezie On June 9, 2009 · Leave a Comment

Zoopy, an online and mobile social media community where users upload, share and interact with videos, photos, audio and notes will soon be making its footprints around the African social media space.

Based in South Africa, the company which…

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Is Your Business Using Twitter for Business?

By Loy Okezie On June 6, 2009 · Leave a Comment
Since Twitter became a great tool for business communication, I’ve been researching several ways that Nigerian companies can tap into the power of Twitter to reach their customers/clients effectively. I’ve also been searching for brands that have adopted

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10 Tips on How to Demo Your Start-up

By Loy Okezie On June 3, 2009 · 2 Comments

Perhaps, you have a start-up or you are planning to launch one? This article about How to Demo Your Start-up (via: TechCrunch) might be useful for you. The article shares 10 tips on how you can successfully demo…

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