Starting a small business requires determination, motivation, and know-how. No small feat. Sometimes, it’s luck! And many times, it is…
Social Media Lessons Learned from Barack Obama
Saturday, June 27th, 2009It is no doubt that the U.S President, Barack Obama effectively used social media tools, which resulted in a successful…
Posted in Social Media, Web 2.0 | 199No Comments »http://www.loyokezie.com/2009/06/27/social-media-lessons-learned-from-barack-obama/Social+Media+Lessons+Learned+from+Barack+Obama2009-06-28+04%3A47%3A44Loy+Okezie
4 Ways to Grow Your Business Using Facebook
Wednesday, June 24th, 2009Facebook has grown to become one of the most popular websites today due to its social networking tools and utilities,…
Can Internet Startups in Africa Be Profitable?
Sunday, June 21st, 2009One of my mentors, Paul Graham wrote, in one of his interesting articles, about his own predictions on the future of…
How to Build your Brand via Marketing 2.0 Tools
Thursday, June 18th, 2009Today, many smart companies are moving from (high-cost) mass advertising to (low-cost) direct marketing which puts the company and their…
Posted in Enterprise 2.0, Marketing 2.0, Social Media | 1681 Comment »http://www.loyokezie.com/2009/06/18/how-to-build-your-brand-via-marketing-2-0-tools/How+to+Build+your+Brand+via+Marketing+2.0+Tools2009-06-19+02%3A01%3A00Loy+Okezie
How to Take Your Social Media Business Offline
Monday, June 15th, 2009In order to succeed in the ‘Buzz Industry’ – now by that I mean, the social media business – it…
Tips for Choosing an Ideal City for Your Startup
Friday, June 12th, 2009Whether you have launched your startup or you are planning to launch, you might want to put into consideration the…
Will Zoopy Become Africa’s YouTube?
Tuesday, June 9th, 2009Zoopy, an online and mobile social media community where users upload, share and interact with videos, photos, audio and notes…
Is Your Business Using Twitter for Business?
Saturday, June 6th, 200910 Tips on How to Demo Your Start-up
Wednesday, June 3rd, 2009Perhaps, you have a start-up or you are planning to launch one? This article about How to Demo Your Start-up (via:…
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- Feb 8: Yrn.me – Nigeria’s first URL Shortener Service
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- Jan 22: Google Announces G-Nigeria Day 2010
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About this blog

Loy Okezie is an online marketing strategist and start-up analyst. He has consulted for several small and mid-size companies and has advised start-ups such as Careers Nigeria, one of the leading job portals in Nigeria.
He currently works as Content Manager for a branding and advertising company based in the U.S and Nigeria, and is helping to start-up a search and information portal similar to Yahoo!
In this blog, Loy writes about companies and their use of new and emerging technologies as well as their brand marketing and advertising campaigns seen on traditional media and digital media.

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