Developing a brand image – personal brand or business brand – is one of the most important strategies for success.…
Developing a brand image – personal brand or business brand – is one of the most important strategies for success.…
Online forums are becoming more and more popular in Nigeria especially with the success of Nairaland. Nairaland.com has been around…
It didn’t come as a surprise to me that Zenith Bank Plc has adopted social media tools for communication, since the…
It is no doubt that the U.S President, Barack Obama effectively used social media tools, which resulted in a successful…
One of my mentors, Paul Graham wrote, in one of his interesting articles, about his own predictions on the future of…
Today, many smart companies are moving from (high-cost) mass advertising to (low-cost) direct marketing which puts the company and their…

Loy Okezie is an online marketing strategist and start-up analyst. He has consulted for several small and mid-size companies and has advised start-ups such as Careers Nigeria, one of the leading job portals in Nigeria.
He currently works as Content Manager for a branding and advertising company based in the U.S and Nigeria, and is helping to start-up a search and information portal similar to Yahoo!
In this blog, Loy writes about companies and their use of new and emerging technologies as well as their brand marketing and advertising campaigns seen on traditional media and digital media.
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