The idea is to “drive engagement with the club’s fans and tap…
I got the scoop just a few hours ago that Oceanic Bank PLC (the macro-finance bank, if you like), has banned their (over 6000) employees access to Facebook, the world’s leading social networking site.
This move by the…
Since I started using and talking about social media, I’ve always thought that Nigerian companies would start adopting these online communication tools in the 22nd Century.
Don’t get me wrong! Nigeria is gradually becoming technology-driven, but have…
Online forums are becoming more and more popular in Nigeria especially with the success of Nairaland. Nairaland.com has been around since 2003 and has grown to become the hottest web destination for topical and societal issues that concern everyone.…
Facebook has grown to become one of the most popular websites today due to its social networking tools and utilities, audience reach and its relevance to businesses. Facebook is a social utility for connecting with people –…
Today, many smart companies are moving from (high-cost) mass advertising to (low-cost) direct marketing which puts the company and their products in front of their target markets via Marketing 2.0.
Marketing 2.0 is based on building conversations and interactions…
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