Advertisement

Currently viewing the tag: "social network"
manchester-united-logo

Manchester United to launch social network for its 500 million fans?

By Loy Okezie On November 2, 2011 · 2 Comments

Manchester United, the English Premier League Football Club is said to be launching its own social network for its identified target of more than 500 million worldwide fans.

The idea is to “drive engagement with the club’s fans and tap…

Continue Reading →

Oceanic Bank Bans Facebook!

By Loy Okezie On August 27, 2009 · 9 Comments

I got the scoop just a few hours ago that Oceanic Bank PLC (the macro-finance bank, if you like), has banned their (over 6000) employees access to Facebook, the world’s leading social networking site.

This move by the…

Continue Reading →

Has UBA Group Gone Social Media Crazy?

By Loy Okezie On August 12, 2009 · 9 Comments

Since I started using and talking about social media, I’ve always thought that Nigerian companies would start adopting these online communication tools in the 22nd Century.

Don’t get me wrong! Nigeria is gradually becoming technology-driven, but have…

Continue Reading →

How to Turn Online Forums into Social Media Communities

By Loy Okezie On July 9, 2009 · 4 Comments

Online forums are becoming more and more popular in Nigeria especially with the success of Nairaland. Nairaland.com has been around since 2003 and has grown to become the hottest web destination for topical and societal issues that concern everyone.…

Continue Reading →

4 Ways to Grow Your Business Using Facebook

By Loy Okezie On June 24, 2009 · 5 Comments

Facebook has grown to become one of the most popular websites today due to its social networking tools and utilities, audience reach and its relevance to businesses. Facebook is a social utility for connecting with people –…

Continue Reading →

How to Build your Brand via Marketing 2.0 Tools

By Loy Okezie On June 18, 2009 · 1 Comment

Today, many smart companies are moving from (high-cost) mass advertising to (low-cost) direct marketing which puts the company and their products in front of their target markets via Marketing 2.0.

Marketing 2.0 is based on building conversations and interactions…

Continue Reading →