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Currently viewing the tag: "business"

Loy Okezie: Version 2.8 Released!

By Loy Okezie On November 12, 2009 · 7 Comments

Recently, I’ve been working on a huge project being managed by one of Nigeria’s top branding companies that will redefine the way we search information about Nigeria online.

The project’s mission is to “organize Nigeria’s information” in one place and…

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Why You Should Start a Business, not a Startup

By Loy Okezie On August 3, 2009 · Leave a Comment

Jason Fried at 37signals.com has an interesting piece which I thought is worth sharing here…

Startups can bring new ideas to market. They can give people a chance to change the world on their own terms. They

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Top 3 Ways to Create and Build Your Brand – #1: Name

By Loy Okezie On July 11, 2009 · 8 Comments

Developing a brand image – personal brand or business brand – is one of the most important strategies for success. Corporate brands such as CNN, Coca-Cola, Google, Globacom, Oceanic Bank, Dangote, and a host of others have…

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7 Simple Steps to Starting a Small Business in Nigeria

By Loy Okezie On June 30, 2009 · 3 Comments

Starting a small business requires determination, motivation, and know-how. No small feat. Sometimes, it’s luck! And many times, it is survival of the fittest!

Here are simple steps to guide you in starting a successful small business in Nigeria.

1.…

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Is Your Business Using Twitter for Business?

By Loy Okezie On June 6, 2009 · Leave a Comment
Since Twitter became a great tool for business communication, I’ve been researching several ways that Nigerian companies can tap into the power of Twitter to reach their customers/clients effectively. I’ve also been searching for brands that have adopted

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