Loy Okezie
Manchester United, the English Premier League Football Club is said to be launching its own social network for its identified target of more than 500 million worldwide fans.
The idea is to “drive engagement with the club’s fans and tap into Asian markets, where Manchester United has a strong following and smartphone use is growing rapidly”.
It’s also possible that Manchester United wants to leverage its own ad network and sponsorship opportunities for brands which equals more dollars for the club.
But it is uncertain how Manchester United plans to get 500 million fans to sign up for its yet-to-launch platform when it can only convince 20 million out of Facebook’s 800 users to follow it on an existing social network.
[via: TheNextWeb]
Disclosure: I’m a Manchester United fan 
Related Posts via Categories
- Google Plus Vs Facebook Growth in Nigeria
- Zuckerberg to Startups: You don’t have to move to Silicon Valley
- Speaking at a Consumer Engagement Workshop in Lagos
- Omotola vs Jonathan: The Race For 1 Million Facebook Fans
- Deciphering the Google Way to Cloud Computing [An Analyst View]
- The World’s First Social Media ‘Royal Wedding’
- Twitter Launches ‘Local Trends’ for Nigeria
- President Jonathan May Be ‘Liked’ On Facebook, But May Be ‘Unliked’ On Votebook
- #WhatAboutUs? – Nigeria’s First Ever Youth-Focused Presidential Debate To Stream Live on YouTube
- [STATS] Accra Has More Facebook Users Than Lagos?
If you enjoyed this article, please consider sharing it!
3 Responses to Manchester United to launch social network for its 500 million fans?
Leave a Reply
CONNECT
TechLoy- TECNO Launches The P3, Its Latest Android-Based Budget Smartphone [PHOTOS]
- Leading Online Store Solution, WebMallNG.com Launches Its Gift Registry
- PHOTOS: Day One At Mobile Web West Africa 2013 [GALLERY]
- PriceCheck Wins Blackberry App of The Year Award
- Adsolut Wants To Be For Nigeria What Google-Owned AdMeld Is For The U.S.
- GigaOM
- ICYMI Podcasts: Real Chrome apps, a history of IoT and Google I/O 2013
- Last week on Pro: a guide for the cloud curious and social at work (literally)
- How cloud, big data and mobile will make the CMO the BMOC
- How to make Twitter the ultimate news ticker
- How iPads, apps and YouTube can be a band’s best practice tools
- TechCrunch
- Leaked Memo Shows Barnes & Noble Bringing Web Browser And Email To Simple Touch eReaders In June
- How Cheap Genetic Testing Complicates Cancer Screening For Us All
- Android's Design Principles And The Calculus Of The Human Pleasure Response
- Iterations: How Tech Hedge Funds And Investment Banks Make Sense Of Apple's Share Buybacks
- Yahoo Board Has Approved A $1.1 Billion Cash Deal For Tumblr, WSJ Reports
- TheNextWeb
- Turnaround: Marissa Mayer’s first 300 days as Yahoo’s CEO
- Meet three startups that participated in Microsoft’s Azure-focused Israeli accelerator
- That buzzing sound: President Obama to address drone program in Thursday speech
- Yahoo board approves $1.1B Tumblr salvation, but will the company accept?
- YouTube reveals users now upload more than 100 hours of video per minute, as the site turns eight
- VentureBeat
- HotelNinjas launches its ‘Salesforce.com for the hospitality industry’ (exclusive)
- Startups and big corporations embrace the maker movement
- ‘World’s Toughest Fixes’ host: Learn a trade
- Yahoo board approves $1.1B all-cash acquisition of Tumblr (report)
- Obama campaign’s chief data guy gets candid about the data strategy that won the election
I think the comparison between Manchester United only being able to attract 20 million people to its Facebook page and their proposed network is not fair. For one, not every Facebooker is a Man Utd fan and that figure is very impressive, especially when you consider interests of Facebookers and also how active each Facebook user. That said, their proposed network might not attract more than 20 million because almost every fan that could be on their network is already on Facebook and should have found their page.
The can do it, true spirit
I can't wait to see what the site would look like. I trust them not to disappoint.