Manchester United to launch social network for its 500 million fans?
The idea is to “drive engagement with the club’s fans and tap into Asian markets, where Manchester United has a strong following and smartphone use is growing rapidly”.
It’s also possible that Manchester United wants to leverage its own ad network and sponsorship opportunities for brands which equals more dollars for the club.
But it is uncertain how Manchester United plans to get 500 million fans to sign up for its yet-to-launch platform when it can only convince 20 million out of Facebook’s 800 users to follow it on an existing social network.
Disclosure: I’m a Manchester United fan
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