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Local URL shortener service, Yrn.me has redesigned its logo and website which went live today. The service which launched in February 2010 was the first URL shortening service to come out of Nigeria. [Here's what it looked like before redesign]

YRN.ME, a 5-lettered domain name better spoken as “Yarn Me” (Nigerian slang word for “tell me”) can shorten up to 2,000 characters length of web addresses to merely 20 characters. (Oh, by the way, it has already shortened over 2300 links so far). Not bad for a service in a saturated space!

The service has since been adopted by Nigerian web users, but has yet to cause a disruption in the URL shortening space currently being dominated by Twitter’s default URL shortener, bit.ly

While Yrn.me offers an local alternative to shortening those long URLs, it is yet to be seen if there’ll be a general shift from other URL shorteners to this service. After 14 months of launch, the service has yet to define a revenue model.

Thanks for the tip @GbengaSesan

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3 Responses to Nigerian URL Shortener Yrn.me Redesigns

  1. Mevo says:

    There is almost no revenue model for URL shortener…
    Do you the revenue model of bit.ly, or t.co and so on ? They have none..
    Even Twitter doesn't have one..

    The internet's businesses are all about fun, not revenue; not at the beginning

  2. dapxin says:

    ^more so, that the bigger size of nigerian audience probably cant work out the difference btw bitly and yrnly.

    All talks of revenue models are rather looney.

    we gotta push more content about ourselves out and force more people to go properly web educated..

  3. it is a very good innovation

    one for the futures

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