Nigeria’s mobile advertising market is currently undergoing a “seemingly unstoppable growth trajectory” according to BuzzCity’s recent quarterly report of the mobile internet.
Driven by an ongoing consumer demand for mobile content, a total of 189.9m ads were served to 3.84m unique users in March 2011. Compare that to March 2010, just a year ago when about 40 million ad impressions were served.
With a Q4 2010 to Q1 2011 growth rate of 43%, Nigeria remained in 9th place on the list of top 10 mobile advertising countries in the world and now has a recommended bid (Cost-per-click) rate of USD 0.04.
The report also shows that consumer demand for (paid) content saw an upsurge of mobile apps and games downloads. As a result, Nigeria ranked 3rd on the list of most active countries for game downloads with over 1.5 million game downloads and a 3% Q-on-Q growth as at March 2011.
BuzzCity is a mobile media company offering brand owners and agencies access to a global advertising network on the mobile internet. As a leading international player, BuzzCity has developed in-depth knowledge of the mobile consumer and provides marketers with clear opportunities to reach this audience via its advertising and publisher programmes.
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