Perhaps the most memorable royal wedding to date is that between Prince Charles and Lady Diana Spencer who got married on the 29th of July, 1981 at St Paul’s Catheral before an invited audience of 3,500 and an estimated global TV audience of 750 million.
Fast-forward to 2011, about 30 years later and we are about to witness the first social media royal wedding between Prince William & Catherine Middleton, which could become the most memorable royal wedding of all time. William is second in line to the throne and marrying Middleton will make her the next Queen.
Apart from news coverage that could attract viewership from more than 1 billion people around the world, it is expected that people all over the world will be tweeting, facebooking and blogging on the day of the Royal Wedding.
Already, discussions about the Royal Wedding have taken over social media. According to Greenlight, a London-based independent search marketing specialist and technology firm, new research shows that in the past seven days the royal nuptials are getting one new mention every 10 seconds.
About 12 years ago, the world witnessed a Royal Wedding between Prince Edward Windsor and Sophie Rhys-Jones on the 19th of June 1999, but without the help of social media. Even the last Royal Wedding between Peter Phillips, the Queen’s eldest grandson and Autumn Kelly on 17 May 2008 (in the age of social media) couldn’t produce the world’s first social media royal wedding.
But on the 29th of April, 2011, the world, yeah I mean even the worldwide web and the social web will witness the first ‘Royal Wedding’ of the digital age between Prince William & Catherine Middleton.
The Official Royal Wedding website for Prince William and Catherine Middleton’s wedding was launched on 2nd March and has received 9.5 million page views as at 19th April. The website features news and information about the royal wedding which holds at Westminster Abbey, London at 10 am (GMT +1).
The site, powered by the Google Apps Engine, provides details about the service, the procession and the reception. It also features exclusive photos and videos, including links to official Facebook, Twitter, Flickr and Youtube accounts as well as a virtual tour of Buckingham Palace.
For such a significant and historic event, social media has cemented its place in our lives and it’ll be interesting to see what impact this event would have on social media usage for future weddings.
Will the royal wedding help increase people’s hunger for social media weddings? Will you use social media for your wedding? If you’re already married, do you wish you used social media?
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