These days, it seems that there are more ‘Daily Deal’ websites popping up than there are deals.
Groupon, the mother of all deal sites has seen tremendous success in the US, and is currently embarking on an aggressive global expansion.
Since Groupon has a lot of money to throw around; they offered $286 million to acquire a domain name (groupon.com.au) registered with their trademark by another company called Scoopon, we won’t be surprised to see domain-squatters grab groupon.com.ng
While all of these is happening, Groupon’s “collective buying” method has caught the attention of savvy business people in Nigeria.
Grop.ly, a Nigerian Groupon clone which launched in May 2010 has already provided over 250 deals from local businesses to customers.
Grop.ly is globally headquatered in Houston, USA with operations in West Africa and Lagos, Nigeria as its regional headquaters.
The site allows consumers 40% – 90% discounts from spas to salons, manicures to movies.
Grop.ly uses Cash Envoy, an online payments service and claims over N200,000 has been saved as a result of discounts found on its site.
Now that Groupon is seemingly domineering and determined to kill a good deal of its clones in various countries, it leaves one wondering if they’ll be interested in buying Grop.ly, their Nigerian clone.
While I’m not sure if Nigeria is a big enough market for group-buying services like this, I think it will come down to attracting a lot of people to buy the deals that they like with their friends.
Interestingly, Nigerians (especially Yorubas) love traditional group-buying. A good example is the ‘Aso-Ebi’ syndrome (pronounced ah-show-eh-bee), which literally means “clothes of friends” – a group-buying concept of wearing the same kind of clothing by friends and family to occasions such as weddings.
But only time will tell if the online group-buying method will work, especially as more and more businesses are willing to give discounts.
That could bring that critical mass of consumers needed to make the group-buying concept in Nigeria successful.
Only then would Groupon consider buying a local group-buying deals site in Nigeria.
Related Posts via Categories
- GoldSMS – Nigeria’s First Innovative Bulk SMS App
- Kilonshele.com is switched off, not switched on!
- Mobicanvas – An Innovative Mobile Site Builder
- Finally, Google Allows Nigeria To Buy Apps From Android Market
- Njorku.com Launches in Public Beta, Goes Mobile
- Get Startupised on TechLoy.com!
- Dika Oha Leaves Groply For Another Group Buying Competitor
- Tim Draper Invests in Nigeria’s Mobile Payment Service, Paga
- Confirmed: Yarnable Has Been Acquired By MobiQube
- Njorku, Africa’s 1st Job Search Engine [Exclusive Screenshots]
- South Africa’s Silvertree Capital Invests Into Two Nigerian E-Commerce Companies
- Etisalat-Hosted Digital Marketing Conference Brings Local And International Marketing Experts Together
- After Raising Close To $70 Million, E-Commerce Company, JUMIA Builds A 90,000 sqft Warehouse in Lagos
- Can You Type As Fast As Eku Edewor On The Blackberry Q10? [VIDEO]
- Move Over Konga! The Most Liked E-Commerce Site On Facebook Is…Jumia!
- In new startup, Javier Soltero aims to sell enterprise software with end users in mind
- For some in Arab nations, Facebook is the only news source that matters
- Feedly hits 12 million users, launches web version and quits relying on Google’s backend
- Rockmelt brings its social news app to Android
- The Samsung Mega becomes the first officially certified 802.11ac Wi-Fi device
- Microsoft Heeds Gamer Feedback, Dumps Xbox One DRM Restrictions
- Twitter Acquires Local Discovery Startup Spindle, Will End Spindle Service
- Stratasys Acquiring MakerBot In $403M Deal, Combined Company Will Likely Dominate 3D Printing Industry
- Microsoft Was Close To A Nokia Acquisition Before Talks Broke Down Recently, WSJ Reports
- Google's Dart SDK and Editor Hit Beta With Improved Performance, Smarter Code Completion And More
- Apple’s iMessage tops list of New Zealand Telecom’s most-used messaging services last month
- Twitter nabs local discovery engine Spindle, shutters service and moves team to San Francisco
- Red Hat reports solid Q1 2014 revenue of $363 million on growing subscription business
- 3D printing company MakerBot acquired by Stratasys for $403M in stock after selling 22k 3D printers
- Microsoft reverses course on Internet connection and used game policies of Xbox One
- Facebook explodes PTAT, gives page owners more data — and gives marketers clues about news feed visibility
- Zynga pushes for real-money casino gaming with buy of Spooky Cool Labs
- Microsoft reportedly gives up on buying Nokia’s phone biz — a wise decision
- TripAdvisor buys app to cut back your airport-induced stress
- Twitter acquires what’s-happening-now-here startup Spindle
Tagsafrica android apple barack obama barcamp nigeria business careers encipher encipher tablet etisalat nigeria facebook globacom goodluck jonathan google inye ipad Jobberman job search kenya lagos loy okezie microsoft mobile apps Mobile Web mtn nigeria nigeria nokia saheed adepoju silicon valley Social Media social network software developers south africa starcomms startup startups startups nigeria techcrunch technology telecoms ticker Twitter yahoo yarnable youtube