These days, it seems that there are more ‘Daily Deal’ websites popping up than there are deals.
Groupon, the mother of all deal sites has seen tremendous success in the US, and is currently embarking on an aggressive global expansion.
Since Groupon has a lot of money to throw around; they offered $286 million to acquire a domain name (groupon.com.au) registered with their trademark by another company called Scoopon, we won’t be surprised to see domain-squatters grab groupon.com.ng
While all of these is happening, Groupon’s “collective buying” method has caught the attention of savvy business people in Nigeria.
Grop.ly, a Nigerian Groupon clone which launched in May 2010 has already provided over 250 deals from local businesses to customers.
Grop.ly is globally headquatered in Houston, USA with operations in West Africa and Lagos, Nigeria as its regional headquaters.
The site allows consumers 40% – 90% discounts from spas to salons, manicures to movies.
Grop.ly uses Cash Envoy, an online payments service and claims over N200,000 has been saved as a result of discounts found on its site.
Now that Groupon is seemingly domineering and determined to kill a good deal of its clones in various countries, it leaves one wondering if they’ll be interested in buying Grop.ly, their Nigerian clone.
While I’m not sure if Nigeria is a big enough market for group-buying services like this, I think it will come down to attracting a lot of people to buy the deals that they like with their friends.
Interestingly, Nigerians (especially Yorubas) love traditional group-buying. A good example is the ‘Aso-Ebi’ syndrome (pronounced ah-show-eh-bee), which literally means “clothes of friends” – a group-buying concept of wearing the same kind of clothing by friends and family to occasions such as weddings.
But only time will tell if the online group-buying method will work, especially as more and more businesses are willing to give discounts.
That could bring that critical mass of consumers needed to make the group-buying concept in Nigeria successful.
Only then would Groupon consider buying a local group-buying deals site in Nigeria.
Related Posts via Categories
- GoldSMS – Nigeria’s First Innovative Bulk SMS App
- Kilonshele.com is switched off, not switched on!
- Mobicanvas – An Innovative Mobile Site Builder
- Finally, Google Allows Nigeria To Buy Apps From Android Market
- Njorku.com Launches in Public Beta, Goes Mobile
- Get Startupised on TechLoy.com!
- Dika Oha Leaves Groply For Another Group Buying Competitor
- Tim Draper Invests in Nigeria’s Mobile Payment Service, Paga
- Confirmed: Yarnable Has Been Acquired By MobiQube
- Njorku, Africa’s 1st Job Search Engine [Exclusive Screenshots]
- Sim Shagaya: “We Should Have Been Better Prepared.”
- Konga’s Site Suffers Epic Crash Over Traffic Surge During Its #FallYakataSales
- 10 Tips and Tricks For Shopping Online This Season
- TECNO Inks Deal With Blackberry To Pre-load BBM On Its New Phones
- Nigeria’s 4G Service, SWIFT Offers 5% Data Credit If You Make Online Payments
- When trying to find innovation, look for the intersection of the physical and digital worlds
- Want to reduce your cloud costs 70 percent? Here’s how
- Why Cognition-as-a-Service is the next operating system battlefield
- Jessica Lessin talks about paywalls, The Information and the virtues of knowing who your audience is
- Bloc Party’s lead singer is releasing a 3D printed record, and so can you
- Nelson Mandela: the numbers behind the internet’s heartbreak
- How the web looked the day Nelson Mandela died: 55+ top sites transformed
- Mandela mourned, NSA knows where you are and Amazon’s drones: #StuffToKnow this week
- Wishes and condolences: Nelson Mandela’s last days as told on social media
- #RIPNelsonMandela: Twitter mourns a global icon
- Evntlive Could Help Yahoo Fix Its Broken Video Experience
- Here Are The 38 Startups Pitching At TechCrunch Moscow Today
- Tune In For The Live Stream From TechCrunch Moscow, 2 Days Of Startups And Speakers
- Verizon Is Acquiring Content Delivery Network EdgeCast For More Than $350 Million
- CrunchWeek: Amazon Drones, Uber’s Leaked Revenue, 23andMe’s FDA Trouble
- Path for Android now lets you share moments to WordPress blogs
- The ‘Visual Revolution’ is here: How one startup wants to help brands become better storytellers
- A prototype of Motorola’s Ara modular smartphone is almost ready
- 4 ways great customer service will grow your business
- Bop.fm pulls multiple services together to make music shareable again
Tagsafrica android apple barack obama barcamp nigeria business careers encipher encipher tablet etisalat nigeria facebook globacom goodluck jonathan google inye ipad Jobberman job search kenya lagos loy okezie microsoft mobile apps Mobile Web mtn nigeria nigeria nokia saheed adepoju silicon valley Social Media social network software developers south africa starcomms startup startups startups nigeria techcrunch technology telecoms ticker Twitter yahoo yarnable youtube