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Will Groupon Buy Into Nigeria’s Group-buying Market? | Loy Okezie

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7 Responses to Will Groupon Buy Into Nigeria’s Group-buying Market?

  1. [...] This post was mentioned on Twitter by techloy. techloy said: Will Groupon Buy Into Nigeria’s Group-buying Market?: These days, it seems that there are more ‘Daily Deal’ webs… http://bit.ly/igASce [...]

  2. goafrit says:

    This is possible. I wrote about an experience in Harvard few weeks ago. It was in an Igbo market.

    "The women formed themselves into a crowd and pooled their meager individual resources. They bought a large quantity and shared the inexpensive goods among themselves. It was a magical experience: a crowd of like-minded people, congregating to get a bargain, on the spot."
    http://blogs.hbr.org/cs/2010/09/generating_busine

    • Online group buying model would work fine in the African sub continent because most of the people in the developing and poor countries need these type of daily deals and discounts. Therefore, if Groupon purchases the Nigeria's group buying market, it would benefit both the business and consumer.

  3. Loy,

    It sure is happening. Another case in point. I use to work in an office, every friday (TGIF), the cleaners, security, and other staffs would pull money together and buy cartoons of turkey and share. Thus, saving money and getting quality.

    A lady, Mrs Mustopha, would get 20 people together (private individuals and or food sellers) and share a full ‘malu’ (cow) among then, saving them money and giving them quality bone-less meat.

    Finally, Avenues to wealth, an MLM marketing COY with over 25,000 members in Nigeria also offers same (group buying into deals) through the corporative set up and super discounts enjoyed by registered members.

    MY THOUGHT

    Its going to work, and watch out Nigerians would buy into it in droves since information sharing has been deregulated.

    Nice piece and nice focus Loy, keep it coming.

  4. [...] get funded. The Groupon phenomenon is in high gear and Loy speculates if Groupon will buy into Nigeria’s group buying market after it recently acquired Grouper in Isreal and Twangoo in South [...]

  5. Kelsi Romeno says:

    I will not typically post but I loved your blog page a great deal.

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