These days, it seems that there are more ‘Daily Deal’ websites popping up than there are deals.
Groupon, the mother of all deal sites has seen tremendous success in the US, and is currently embarking on an aggressive global expansion.
Since Groupon has a lot of money to throw around; they offered $286 million to acquire a domain name (groupon.com.au) registered with their trademark by another company called Scoopon, we won’t be surprised to see domain-squatters grab groupon.com.ng
While all of these is happening, Groupon’s “collective buying” method has caught the attention of savvy business people in Nigeria.
Grop.ly, a Nigerian Groupon clone which launched in May 2010 has already provided over 250 deals from local businesses to customers.
Grop.ly is globally headquatered in Houston, USA with operations in West Africa and Lagos, Nigeria as its regional headquaters.
The site allows consumers 40% – 90% discounts from spas to salons, manicures to movies.
Grop.ly uses Cash Envoy, an online payments service and claims over N200,000 has been saved as a result of discounts found on its site.
Now that Groupon is seemingly domineering and determined to kill a good deal of its clones in various countries, it leaves one wondering if they’ll be interested in buying Grop.ly, their Nigerian clone.
While I’m not sure if Nigeria is a big enough market for group-buying services like this, I think it will come down to attracting a lot of people to buy the deals that they like with their friends.
Interestingly, Nigerians (especially Yorubas) love traditional group-buying. A good example is the ‘Aso-Ebi’ syndrome (pronounced ah-show-eh-bee), which literally means “clothes of friends” – a group-buying concept of wearing the same kind of clothing by friends and family to occasions such as weddings.
But only time will tell if the online group-buying method will work, especially as more and more businesses are willing to give discounts.
That could bring that critical mass of consumers needed to make the group-buying concept in Nigeria successful.
Only then would Groupon consider buying a local group-buying deals site in Nigeria.
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