Even though Google is a search technology company, they seem to be keen on a lot of things, like helping students become online marketing professionals.

In 2010, Google Online Marketing Challenge saw more than 12,000 students from 60 countries around the world (including Ghana, Kenya and Nigeria) take part in a global online marketing competition.

In 2011, Google is providing an opportunity for more African students to take part in the global challenge.

The Google Online Marketing Challenge is a great hands-on exercise for undergraduate or graduate students in classes such as advertising, e-commerce, integrated marketing communication, management information systems, marketing and new media technologies.

The competition’s vision is to make students become effective in online marketing campaigns using Google Adwords. Thus they can learn how to use sound marketing analysis to optimize, manage and update a Google AdWords campaign.

How To Participate

If you are a student of any Nigerian/African university, you can get your professor or lecturer to register now. If you are a professor or lecturer, you can register now for the 2011 competition.

Benefits of Challenge

1. Students gain practical, real world online marketing experience.

2. Students also get the excitement of competing on a global level, with the overall winners and their professor/lecturer receiving a trip to the Googleplex in Mountain View.

3. Regional winners and their professor will receive a trip to their local Google office.

How It Works

Student teams receive US$200 of free online advertising with Google AdWords and then work with local businesses to devise effective online marketing campaigns.

Teams outline a strategy, run a campaign, assess their results and provide the business with recommendations to further develop their online marketing.

Teams submit their reports and are judged by a panel of independent academics from all over the world.

So, if you’re an undergraduate or graduate student and interested in becoming an online marketing professional, Google wants you.

For more information, visit

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One Response to Google Offers African Students Chance To Become Online Marketing Pros

  1. Ajayi Jacob says:

    Thanks to Google for not focusing on only the developed countries in expanding their products. Their interest in developing the African continent technologically would surely payoff on the long run.

    US$200 budget on Google Adwords is a cool dough to strategically turn around someone’s business over a period of time . . . .and I wish the participants Good Luck.

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