iRach – My new startup
A couple of weeks ago, I posted a lovely photo on Facebook with the caption: Introducing iWife! As expected, the feedback was huge. Apparently, I didn’t expect anything less.
Why?
- I had not made such an announcement before especially on a public domain.
- It was about the same period Steve Jobs announced the launch of the iPad.
- The photo was that of a charming looking and extremely gorgeous lady:)
Interestingly, I had mentioned to a few colleagues and business partners that I was launching a new startup. No doubt, they thought I meant a business venture or startup:-P
So on that fateful day, I released a snapshot of my “new startup”, which I had been nurturing for the last 18 months or so. Oh, I’m guessing what you’re probably thinking: “Loy is a secretive serial entrepreneur”.
Well, that’s better than being a “secretive serial womanpreneur” like Tiger Woods. No pun intended.
Introducing iRach
iRach is a unique software app that lets you harness your personality & communication skills and provides a collaborative environment that allows you to share new and exciting experiences with friends and family. iRach has an in-built API that allows ONLY one developer (me) to build apps. (I’ll explain later..hehe).
An idea conceived almost three decades ago, in a small town in Lagos mainland, iRach has gone through several stages of development and has received a few rounds of funding. Disclosure: I started investing in iRach since August 2008 and have been nurturing the “startup” since then.
In December 2008, the project was approved by key “stakeholders”, and we moved to the next phase of discussions. By July 2009, I moved into a new “office space” located in the Lekki Peninsula, where I set up a lab and garage for the project. At the time, I was nurturing iRach from an “incubator” located somewhere in the Lagos mainland.
After about 6 months, iRach was launched in beta version in Ikoyi, Lagos. Then, after about 4 weeks of beta testing, iRach was unveiled at the lovely Lekki Conservation Centre, Lagos on February 13, 2010 at 1pm. The event was attended by family & friends as well as colleagues and well wishers.

It was a plum wedding!
As expected, I moved iRach into our new “office space” after a brief stint in space – honeymooning or cloud computing, if you like. Since then, my new startup has been quite worthwhile.
Oh and by the way, on the API note, I’m yet to write the codes for an app – iBaby, if you like. When I do, I’ll endeavour to write about it here. I’ve even fantasized what, who or how the new app will look like.
It’ll also be interesting to know what name to call it.
iLoy? iJoy? iBoy? iToy? iRoy?
Well, until then…
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congrats. nice story too
You are totally iCrazy. iCongratulations and I do hope to be there when the iBaby arrives
iLaugh.
awww…this is lovely! well crafted…congrats loy!
@Everyone – Thanks for your comments:-)
“iRach has an in-built API that allows ONLY one developer (me) to build apps.” – Confirm!
loy
very creative iview.lol
ihilarious, congrats man and we await the iBaby! Permit me to remind you that you have just made ur biggest investment in a startups that grows up into a conglomerate that still forms many more conglomerates.
iCongratulations!
Congratulations from Sierra Leone.
Congrats bro! In the spirit of the article, let me be the first to say iBow
Keep praying for the rest of us working hard to meet our own "startup" launch dates
Na wa o….Congrats
iFunnnnnn
Hilarious. . . oh sorry, my bad
iHilarious
You got me rolling on the floor laughing my yash off. Yu good man.