Last year, I wrote about Google’s 2008 Year-End Google Zeitgeist for top and rising search words/phrases around the world and wondered why Google deliberately left out Nigerian top searches, but included those of South Africa. I also wondered if it was an ‘error of omission’ by Google or perhaps Nigeria’s search terms were not relevant enough for Google’s Zeitgeist.
My guess is that Google might have disregarded the search terms from Nigeria for 2008 perhaps because they lacked the credibility for a quality search term. (Don’t ask me why). My hope was to see Nigerian top searches in Google’s Zeitgeist for 2009 with search terms like ‘nokia’, ’social networking’, ‘playstation’, ‘blackberry’.
The word, Zeitgeist (from German Zeit-time and Geist- spirit) is “the spirit of the times” and/or “the spirit of the age”, and Google reveals this spirit through the aggregation of millions of search queries they receive every day.
Interesting, Google was listening (I’m sure they read my post) and decided to reveal “the spirit of Nigeria’s search age” and thus published (for the first time) the top 10 search terms in different categories from Nigeria for the year-end 2009.
Below is a list of Google Zeitgeist 2009 for Nigeria…
- yahoo mail
- michael jackson
- gani fawehinmi
- kwara state university
Most Searched for Nigeria
- zoom nigeria
- guardian newspaper nigeria
- Time in Nigeria
- Firs Nigeria
- newspapers in nigeria
- hitv nigeria
- first bank nigeria
- klm nigeria
Most searched for Media
- osun defender
- the nation newspaper
- pm news
- daily trust newspaper
- guardian newspaper nigeria
- sahara reporters
- vanguard newspaper
- bbc sport football
- michael jackson
- chelsea news
Most searched for Brands
- dana air
- arik air
- first bank
- wema bank
Most searched for Celebs
- michael jackson
- wande coal
- kanye west
- whitney houston
- chris brown
- lil wayne
- barack obama
According to Google Zeitgeist 2009,
Nigerians surfing the web showed varied interests from education and online tools to international and local musicians. Yahoo, facebook, Nokia, Google and Badoo all featured in the year’s most popular searches reflecting the growing importance of finding and sharing information online. The fastest rising searches were dominated by local requests – Zain, Aero, Gani Fawehinmi and Kwara State University – a clear indication that local content matter to Nigerians. And finally Nigerians are absolutely passionate about music as the top celebrity search list is dominated by pop stars with Obama as the only exception!
I think that the results show an interesting and varied search interest from Nigerians for 2009. Indeed, local content really matter to Nigerians as can be seen in the list of ‘Most Searched for Nigeria’ and ‘Most Searched for Media’.
However, the list of Most Searched for Celebs has only ‘Wande Coal’ (on the 2nd spot) as the ‘Most Searched Nigerian celebrity on the Internet’ amongst American music stars and celebrities.
For the list of Most Searched for Brands, I would have thought that some of the banks the CBN bailed out such as ‘Oceanic Bank’ will be on the list, but interestingly ‘First Bank of Nigeria’ showed its strengths by leading the pack as ‘Nigeria’s Most Searched Bank Online’.
Personally, I’m happy with the quality search terms found in this results and look forward to seeing more quality searches in Google Zeitgeist 2010 for Nigeria.
Source: Google Zeitgeist 2009
Related Posts via Categories
- My Article About How Google Can Localise Search in Africa Featured BBC Focus On Africa Magazine
- Can Italy’s Volunia Out-Google Google Search?
- Ex-Google Kenya Head Said She ‘Decided To Leave’? Don’t Buy It!
- Google Plus Vs Facebook Growth in Nigeria
- Has Google Kenya Country Manager Been Fired?
- GoodBye Google Adsense. Welcome ‘Ads by TechLoy’!
- Why Google’s Project GNBO Is Net-Colonialism!
- Google Puts Somalia On A Search Domain
- Today’s Google Doodle Celebrates Africa Day
- Google’s AdSense for Mobile Content Comes To Nigeria
- Protected: The Awareness And Usage Of Mobile Money Remains Low in Nigeria [REPORT]
- Yahoo to stop user access of services with Facebook, Google IDs
- Microsoft rolls out Xbox One March update with new features and improvements
- Google Capital invests $50 million into real estate marketplace, Auction.com
- Microsoft releases the Office 365 Android SDK for download
- Just because SXSWers want Uber in Austin doesn’t mean they should get it
- A plain English guide to how natural language processing will transform computing
- A private-cloud market assessment in 5 quotes
- 10 things your iPad can do with a little extra help
- BuzzFeed and Time magazine: The next big thing always starts out looking like a toy, and media is no exception
- 10 years on, we’re still getting Facebook ROI all wrong
- Mobile payments: BLE vs NFC isn’t a fair fight
- Fitbit Flex review: the smart fitness tracker that will get you off the couch
- Mxit’s plan to rock India? Focus on feature phones and social change
- 5 ways you can prepare for the shift from ecommerce to ‘all-commerce’
- Gaming's Area 51: Excavating Atari's Secret Burial Ground
- Pebble Opens Its Appstore For Android And Unveils Some Cool New Apps
- I Failed My Online Course—But Learned A Lot About Internet Education
- Google At SXSW: The Internet Is Accelerating Social Change On A Global Scale
- Facebook Plans An 'Ikea-Inspired' Data Center In Sweden
- Gillmor Gang Live 03.08.14 (TCTV)
- Secrets, Lies And Startup Leaks: Mitigating Tech Company Paranoia In An Age Of Constant Crisis
- Google’s Jared Cohen: It’s “Obvious” Bitcoin-Like Currencies Are “Inevitable”
- Assange Says NSA Holds The Power In The Obama Administration
- CrunchWeek: The Hunt For Bitcoin’s Satoshi, Facebook Drones, Twitter’s Log Cabin Lunchroom
- Three years later, Facebook is bringing back its F8 developer conference to San Francisco on April 30
- Banjo updates mobile apps to create TiVO for social media
- Microsoft hints DirectX 12 is coming to the Xbox One
- Flickr teases a slick visual revamp of its photo data display
- Julian Assange rails against NSA surveillance as he plans an “important” new WikiLeaks release
- Russia’s first StumbleUpon clone, Surfingbird, closes $2.5M funding deal
- This robot is teaching college kids how to code robotics apps (exclusive)
- Facebook is holding its first conference since its IPO. Mark your calendars
- The NRA claims victory in Facebook’s new ‘anti-gun’ policies
- Julian Assange to SXSW crowd: Even billionaire Pierre Omidyar sees that there’s no real liberty
Tagsafrica android apple barack obama barcamp nigeria business careers encipher encipher tablet etisalat nigeria facebook globacom goodluck jonathan google inye ipad Jobberman job search kenya lagos loy okezie microsoft mobile apps Mobile Web mtn nigeria nigeria nokia saheed adepoju silicon valley Social Media social network software developers south africa starcomms startup startups startups nigeria techcrunch technology telecoms ticker Twitter yahoo yarnable youtube