Last year, I wrote about Google’s 2008 Year-End Google Zeitgeist for top and rising search words/phrases around the world and wondered why Google deliberately left out Nigerian top searches, but included those of South Africa. I also wondered if it was an ‘error of omission’ by Google or perhaps Nigeria’s search terms were not relevant enough for Google’s Zeitgeist.
My guess is that Google might have disregarded the search terms from Nigeria for 2008 perhaps because they lacked the credibility for a quality search term. (Don’t ask me why). My hope was to see Nigerian top searches in Google’s Zeitgeist for 2009 with search terms like ‘nokia’, ’social networking’, ‘playstation’, ‘blackberry’.
The word, Zeitgeist (from German Zeit-time and Geist- spirit) is “the spirit of the times” and/or “the spirit of the age”, and Google reveals this spirit through the aggregation of millions of search queries they receive every day.
Interesting, Google was listening (I’m sure they read my post) and decided to reveal “the spirit of Nigeria’s search age” and thus published (for the first time) the top 10 search terms in different categories from Nigeria for the year-end 2009.
Below is a list of Google Zeitgeist 2009 for Nigeria…
- yahoo mail
- michael jackson
- gani fawehinmi
- kwara state university
Most Searched for Nigeria
- zoom nigeria
- guardian newspaper nigeria
- Time in Nigeria
- Firs Nigeria
- newspapers in nigeria
- hitv nigeria
- first bank nigeria
- klm nigeria
Most searched for Media
- osun defender
- the nation newspaper
- pm news
- daily trust newspaper
- guardian newspaper nigeria
- sahara reporters
- vanguard newspaper
- bbc sport football
- michael jackson
- chelsea news
Most searched for Brands
- dana air
- arik air
- first bank
- wema bank
Most searched for Celebs
- michael jackson
- wande coal
- kanye west
- whitney houston
- chris brown
- lil wayne
- barack obama
According to Google Zeitgeist 2009,
Nigerians surfing the web showed varied interests from education and online tools to international and local musicians. Yahoo, facebook, Nokia, Google and Badoo all featured in the year’s most popular searches reflecting the growing importance of finding and sharing information online. The fastest rising searches were dominated by local requests – Zain, Aero, Gani Fawehinmi and Kwara State University – a clear indication that local content matter to Nigerians. And finally Nigerians are absolutely passionate about music as the top celebrity search list is dominated by pop stars with Obama as the only exception!
I think that the results show an interesting and varied search interest from Nigerians for 2009. Indeed, local content really matter to Nigerians as can be seen in the list of ‘Most Searched for Nigeria’ and ‘Most Searched for Media’.
However, the list of Most Searched for Celebs has only ‘Wande Coal’ (on the 2nd spot) as the ‘Most Searched Nigerian celebrity on the Internet’ amongst American music stars and celebrities.
For the list of Most Searched for Brands, I would have thought that some of the banks the CBN bailed out such as ‘Oceanic Bank’ will be on the list, but interestingly ‘First Bank of Nigeria’ showed its strengths by leading the pack as ‘Nigeria’s Most Searched Bank Online’.
Personally, I’m happy with the quality search terms found in this results and look forward to seeing more quality searches in Google Zeitgeist 2010 for Nigeria.
Source: Google Zeitgeist 2009
Related Posts via Categories
- My Article About How Google Can Localise Search in Africa Featured BBC Focus On Africa Magazine
- Can Italy’s Volunia Out-Google Google Search?
- Ex-Google Kenya Head Said She ‘Decided To Leave’? Don’t Buy It!
- Google Plus Vs Facebook Growth in Nigeria
- Has Google Kenya Country Manager Been Fired?
- GoodBye Google Adsense. Welcome ‘Ads by TechLoy’!
- Why Google’s Project GNBO Is Net-Colonialism!
- Google Puts Somalia On A Search Domain
- Today’s Google Doodle Celebrates Africa Day
- Google’s AdSense for Mobile Content Comes To Nigeria
- Sim Shagaya: “We Should Have Been Better Prepared.”
- Konga’s Site Suffers Epic Crash Over Traffic Surge During Its #FallYakataSales
- 10 Tips and Tricks For Shopping Online This Season
- TECNO Inks Deal With Blackberry To Pre-load BBM On Its New Phones
- Nigeria’s 4G Service, SWIFT Offers 5% Data Credit If You Make Online Payments
- Facebook’s Middle East and Africa boss on ads, mobile and the scramble for Africa
- The Internet of Things could play a massive role in the future of healthcare: here’s how
- Female entrepreneurs in Africa are on the rise
- Goodbye iPhone, hello BlackBerry: my week with the Z10
- Taxi app Uber’s strategy for gaining customers in Asia? Puppy deliveries
- Andy Rubin Built Android, Now He's Engineering Robots For Google
- Google May be Planning To Port Chrome Apps Everywhere
- Mashery Gets Into The Hackathon Business
- Google Ups The Ante Against Amazon's Cloud, And That's A Good Thing For Business
- Spotify Demystifies Its Business Model, Sort Of—But Disgruntled Artists May Not Care
- Leaked Uber Numbers, Which We've Confirmed, Point To Over $1B Gross, $213M Revenue
- Yahoo Closes Above $38 For The First Time Since Early 2006
- Publishing Platform Medium Keeps Iterating With New Photo, Layout Tools And Collection Controls
- NSA Reportedly Tracking Cell Phone Location Data
- RISD President John Maeda Departing To Become First Design Partner At Kleiner Perkins
- Why Twitter should focus on even more local features
- Google Search for Android can now show results from inside third-party apps and Google Play app listings
- TouchCast brings its ‘TV studio in a box’ service to Windows desktop devices
- Microsoft to launch Windows Azure Region for Brazil in early 2014, its first major expansion into South America
- Cyber Monday 2013 mobile shopping: PayPal sees 93.6% increase, eBay Enterprise sees orders rise 88%
- Domo ‘starting to crank’ with across-the-board analytics tool, exec says
- Monetate takes an extra $8M to power holiday shopping online
- New Uber delivery option: first condoms, then cats … now $135 Christmas trees
- Xbox One or PlayStation 4? The GamesBeat community chooses
- The 3 big problems in big data (hint: they all involve people)
Tagsafrica android apple barack obama barcamp nigeria business careers encipher encipher tablet etisalat nigeria facebook globacom goodluck jonathan google inye ipad Jobberman job search kenya lagos loy okezie microsoft mobile apps Mobile Web mtn nigeria nigeria nokia saheed adepoju silicon valley Social Media social network software developers south africa starcomms startup startups startups nigeria techcrunch technology telecoms ticker Twitter yahoo yarnable youtube