I don’t know why I’ve been talking about Globacom lately. Maybe because they’ve been sending some annoying text messages to my phone asking me to text WIN to 555 and get a chance to become a millionaire.
Hmmm…becoming a millionaire is not a bad idea at all, but I’d really prefer to Think and Grow Rich rather than engage in get-rich-quick schemes, promos or lottery programmes.
That said, I think with the way Globacom (Glo for short) is going, they could become one of the largest lottery companies in the world. But wait, isn’t their primary business – TELECOMS?
Or could it be 50% Telecoms, 50% Lottery? If so, shouldn’t they re-brand as Glotto Nigeria?
If there business is telecoms, how come they are now pro-lottery? Someone at the NCC should please check that out before Glo Shops become Glo Casinos (or Glosinos). Hmm, that would sure bring the biggest players in Las Vegas to Lagos.
While I’m not sure that Glo’s “Text for Millions” Super Promo will significantly increase their subscriber base (which dropped in Q4 2008), I equally don’t see them displacing MTN Nigeria to become the largest telecoms operator in Nigeria.
Again, I’m worried that such desperate marketing efforts may cause telecoms operators struggling for a larger market share to overlook the primary reason why they are in business – to satisfy their customers.
If I get a chance to interview Globacom’s CEO, Mike Adenuga, one of my questions to him would be: Have you re-branded Globacom as a lottery company?
I’ll just hope that I won’t be shown the door or worse punched in the face.
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